Global Social Media Manager - ellesse

Global Social Media Manager - Ellesse | London | Permanent, full time

We’re Pentland Brands; a dynamic, global family business, and proud owners and licensees of many iconic active and footwear brands. With a community of over 1,300 team members worldwide, we embrace diversity and inclusion, and champion growth and development. Our success is built on teamwork, courage, innovation, and an unwavering commitment to excellence.

WHAT’S THE MISSION FOR THIS ROLE?

The role of the Social Media Manager is to develop and execute the ellesse global social media strategy across all key platforms, serving as the digital voice of the brand. This role requires a savvy storyteller, a culturally attuned marketer, and a community-builder with a deep understanding of social trends and platform best practices.

WHAT DOES THIS ROLE DO?

As our Global Social Media Manager - ellesse, you will be responsible for:

Social Media Strategy Development

• Develop and implement a social media strategy that aligns with brand goals, target audience, and industry trends.
• Stay up-to-date with social media trends, algorithm changes, and emerging platforms, integrating them into the strategy as needed.
• Ensure consistency across all partners platforms in posting frequency, tone, and visual style across all channels to maintain a cohesive brand image.

Social Media Analytics and Reporting

• Track and analyse metrics (e.g., engagement rate, reach, follower growth, conversions) to evaluate the success of campaigns.
• Prepare regular reports on social media performance, providing insights into what content resonates best with the audience.
• Use data to refine strategies, optimize content, and report on ROI to stakeholders.
• Monitor campaign performance and adjust strategies in real-time to maximize engagement and reach.

Brand Voice and Storytelling

• Maintain a consistent brand voice across all platforms, using language, tone, and storytelling that reflects the brand’s personality.
• Develop content that highlights the brand’s values, heritage, and lifestyle, building an emotional connection with the audience.

Paid Social Campaign Management

• Work with the digital marketing team to create and optimize paid social media campaigns for broader reach and targeted engagement.
• Track performance of paid campaigns and adjust targeting, content, and budget as needed to maximize ROI.
• Report on the effectiveness of paid strategies and provide recommendations for future paid social efforts.

Content Creation and Curation

• Collaborate with creative and marketing teams to produce on-brand content, including campaign visuals, product promotions, and lifestyle shots.
• Curate user-generated content (UGC) and work with photographers or influencers to showcase products authentically.

Influencer and Ambassador Collaboration

• Identify and build relationships with influencers, athletes, and brand ambassadors who align with the brand’s image and target audience.
• Manage influencer partnerships, including negotiation, content collaboration, and campaign tracking.
• Oversee content created by influencers, ensuring it meets brand standards.
• Monitor brand sentiment and take proactive steps to nurture a positive and supportive community environment.

WHAT DO I BRING TO THE ROLE?

You just might be our next superstar if you have the following skills and experience:

• Previous experience in social media and/or community management, ideally within fashion, lifestyle, or sportswear industries.
• Proven track record of managing global social platforms and driving growth and engagement.
• Strong understanding of digital content formats, trends, and social analytics.
• Excellent copywriting and storytelling skills with attention to brand tone and voice.
• Experience with tools like Sprinklr, Iconosquare Social, Later, Dash Hudson, or similar.
• Passion for sports, style, culture, and building authentic brand communities.
• Experience working with international teams or markets is a bonus.

We want you to live our company principles, bringing a strong consumer focus, while always looking for ways to improve and grow in your role. Take ownership of your work and be proactive in solving problems whilst communicating openly and treating everyone with respect and kindness. And, of course, let your creativity shine by bringing your unique style and individuality to the Pentland Brands Team.

WHAT’S IN IT FOR ME?

• Competitive + discretionary bonus
• 25 Days Holiday: Increases with length of service and the option to purchase additional days to suit your needs.
• Discounts: Brand discounts (including friends and family and JD Sports), Sample Sales, and other retail discounts and perks.
• Family-Friendly Benefits: Generous enhanced parental leave policies
• Health Perks: Choose from a variety of health-related perks including medical cash plan, critical illness cover, life assurance, gym and fitness discounts, dental insurance, eye care, and health screening to maintain your wellbeing.
• Travel Perks: Take advantage of our season ticket loan, cycle to work schemes, electric car schemes, and discounts on home charging units to support eco-friendly commuting.
• Flexible Working: We offer hybrid working and flexible working hours, allowing you to start your day earlier or later to help with commute costs or personal commitments.
• Chance to join our Charity, D&I and Sustainability employee networks.

As an equal opportunity employer, we’re committed to fostering diversity and creating an inclusive culture across our business, stores, and office environment.

We warmly welcome your application.