Group Account Director - Formula 1

Group Account Director

Senior Client Leadership Role | Global Formula One Partnerships

📍 London (Battersea) or US Remote

✈️ International travel to 5–6 key events annually

About Right Formula

At Right Formula, we enable brands to push the limits of sports marketing through a unique blend of expertise, ingenuity and agility that we call the Right Formula. Our complete 360-degree service offering takes brands from partnership identification through to the delivery of fully integrated marketing strategies within Formula One and the wider sports ecosystem. With offices in the UK and the US, we partner with leading global brands to unlock growth through the power of sport.

The Role

We are seeking an experienced Group Account Director to oversee a portfolio of global client partnerships across Formula One and the wider sports marketing landscape.

This senior leadership role is responsible for strategic account oversight, operational excellence and commercial growth across complex partnership programmes.

You will lead integrated teams spanning Strategy, Creative, PR & Communications, Digital & Content, and Live Experience & Events, ensuring every partnership programme delivers measurable impact.

Success in this role requires strong leadership, commercial awareness and exceptional client relationship skills, with the confidence to shape strategy and present ideas directly to senior client stakeholders.

Key Responsibilities

• Lead a portfolio of global client partnerships, acting as senior advisor and escalation point

• Shape and drive the strategic direction of global partnership programmes

• Translate sponsorship assets into impactful integrated marketing platforms

• Identify and drive commercial growth opportunities across client accounts

• Lead, mentor and inspire global client leadership teams

• Maintain exceptional client service standards across programmes worldwide

• Maintain detailed knowledge of client contracts to support delivery, renewals and growth

• Support strategic growth initiatives including pitches and new business opportunities

• Champion innovation in sponsorship activation and partnership strategy

• Lead annual budget planning, financial management and reporting

• Drive client satisfaction, retention and growth through structured feedback processes

• Work closely with the Executive Leadership Team, representing Right Formula internally and externally

Skills & Experience

• 12+ years’ experience in sports marketing, sponsorship or entertainment industries

• Deep experience working within the Formula One ecosystem

• Strong background in global partnership marketing and hospitality programmes

• Proven experience managing and growing major client relationships at senior level

• Experience managing large global teams across multiple accounts

• Strong financial management capability including budget planning and account profitability

• Experience implementing client service frameworks and operational processes

• Experience applying performance metrics and evaluation frameworks

• Outstanding communication and relationship-building skills

• Highly organised with the ability to manage multiple complex workstreams

• Advanced proficiency in PowerPoint, Excel and Word

Additional Capabilities

• Passion for sports sponsorship, brand partnerships and hospitality delivery

• Strategic, proactive and solutions-focused mindset

• Curious about emerging trends, technologies and activation opportunities

• Ability to inspire and develop teams across multiple workstreams and geographies

• Comfortable working flexible hours aligned with the nature of the sports industry

Role Structure & Benefits (UK)

• Hybrid working model

• Flexible hours with core hours between 10:00 – 16:00

• Discretionary bonus scheme

• Gym & retail discounts

• Enhanced employer pension contribution

• Mental Wellbeing Day & Volunteer Day in addition to annual leave

• Sabbatical leave with long service

• Employee Assistance Programme

After successful probation

• Private healthcare

• £500 annual individual training budget

• Cycle to work scheme

• Payroll giving

• Season ticket loan

• Work From Anywhere allowance

Role Structure & Benefits (US)

• Remote working model

• Flexible hours with core hours between 10:00 – 16:00

• Medical, dental, vision and short-term disability from date of hire

• Health savings account with company contribution

• Discretionary bonus scheme

• Enhanced employer 401k contribution

• Mental Wellbeing Day & Volunteer Day in addition to annual leave

• Sabbatical leave with long service

• Employee Assistance Programme

• Individual training budget

• Work From Anywhere programme

If you’re passionate about Formula One, global partnerships and leading high-impact client programmes, we’d love to hear from you.