Group Head of Integrated Marketing Campaigns
Company
Location
United Kingdom
Posted At
6/13/2025
Advertise with us by contacting: [email protected]
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Description
About Us
Azets was formed in 2016, as a result of bringing leading-edge UK and Nordic business services companies together. For decades, we have provided business-critical support to thousands of clients throughout the UK and the Nordic region. Today, we are an international accounting, tax, advisory and business services company that delivers sustained outcomes for our clients. We are on a mission to help organisations of all shapes and sizes move forward with confidence.
Azets Group has over 9,000 people and supports some 100,000 clients across its network of 190+ offices in the UK, Ireland, Denmark, Finland, Norway, Sweden, Estonia and Romania. Its clients include enterprises, SMEs, large scale businesses, public sector organisations, and private clients, across multiple sectors. It generates revenues of approximately £740 million and has acquired more than 100 local providers since inception.
Azets’ client experience is based on delivering a highly personalised service, through its local office network and proprietary digital workplace technology Azets Cozone, a unique cloud-based portal. Azets Cozone offers SMEs a market-leading digital solution, with instant access to information about their business that simplifies workflows, increases operational productivity, and supports a more productive client relationship.
Azets is backed by two leading private equity investors: PAI, with its deep sector expertise in Business Services, and Hg, with its longstanding heritage in software and services investing. Both investors have a strong track record of partnering with management teams to rapidly scale businesses and create global industry leaders.
Azets has ambitious plans to become a £1.3 billion business by 2027 and move into at least one new European market within the next 12 – 18 months.
The role
The Global Head of Integrated Campaigns will lead the strategy and development of multi-channel global marketing campaigns that span the customer lifecycle from building brand awareness to capturing demand through to retention and expansion.
The Group Head of Integrated Campaigns will collaborate closely with our growth and marketing teams across business units, developing engaging, creative and compelling content that supports outbound and inbound
marketing. The role will establish and lead a global integrated campaign team responsible for developing campaigns and collateral that support new client acquisition and expansion campaigns.
Key accountabilities
Strategy Planning & Execution of Integrated Campaigns
Design and deliver multi-channel campaigns aligned with business priorities and regional growth targets. Leverage data to shape compelling campaigns that support the full buyer journey.
Cross-Functional Collaboration
Partner with stakeholders across the business and external agencies to identify and execute campaign opportunities. Develop scalable playbooks or “campaigns in a box” that support local market adaptation within a single strategy.
Campaign Management &; Optimisation
Oversee the full campaign lifecycle from planning to execution and performance tracking, using data to optimise outcomes and support regional teams.
Stakeholder Alignment
Ensure clear communication and strategic alignment across global and regional teams. Provide regular updates to senior stakeholders and collaborate closely with growth leadership on key campaign initiatives.
Budget Management & ROI
Manage campaign budgets efficiently, ensuring delivery against KPIs and strong return on investment. Work with internal teams and agencies to drive cost-effective outcomes.
Leadership & Team Management
Lead and develop a high-performing campaign team. Promote a culture of creativity, accountability, and continuous learning.
Brand Messaging
Ensure a consistent tone of voice and visual identity across all campaign materials and touchpoints.
Innovation & Continuous Improvement
Stay ahead of trends and technologies, embedding best practices and driving innovation across campaigns.
Skills & Experience
If you're excited about driving global campaigns that make a real impact we'd love to hear from you.
Apply now and be part of something ambitious.
Azets was formed in 2016, as a result of bringing leading-edge UK and Nordic business services companies together. For decades, we have provided business-critical support to thousands of clients throughout the UK and the Nordic region. Today, we are an international accounting, tax, advisory and business services company that delivers sustained outcomes for our clients. We are on a mission to help organisations of all shapes and sizes move forward with confidence.
Azets Group has over 9,000 people and supports some 100,000 clients across its network of 190+ offices in the UK, Ireland, Denmark, Finland, Norway, Sweden, Estonia and Romania. Its clients include enterprises, SMEs, large scale businesses, public sector organisations, and private clients, across multiple sectors. It generates revenues of approximately £740 million and has acquired more than 100 local providers since inception.
Azets’ client experience is based on delivering a highly personalised service, through its local office network and proprietary digital workplace technology Azets Cozone, a unique cloud-based portal. Azets Cozone offers SMEs a market-leading digital solution, with instant access to information about their business that simplifies workflows, increases operational productivity, and supports a more productive client relationship.
Azets is backed by two leading private equity investors: PAI, with its deep sector expertise in Business Services, and Hg, with its longstanding heritage in software and services investing. Both investors have a strong track record of partnering with management teams to rapidly scale businesses and create global industry leaders.
Azets has ambitious plans to become a £1.3 billion business by 2027 and move into at least one new European market within the next 12 – 18 months.
The role
The Global Head of Integrated Campaigns will lead the strategy and development of multi-channel global marketing campaigns that span the customer lifecycle from building brand awareness to capturing demand through to retention and expansion.
The Group Head of Integrated Campaigns will collaborate closely with our growth and marketing teams across business units, developing engaging, creative and compelling content that supports outbound and inbound
marketing. The role will establish and lead a global integrated campaign team responsible for developing campaigns and collateral that support new client acquisition and expansion campaigns.
Key accountabilities
Strategy Planning & Execution of Integrated Campaigns
Design and deliver multi-channel campaigns aligned with business priorities and regional growth targets. Leverage data to shape compelling campaigns that support the full buyer journey.
Cross-Functional Collaboration
Partner with stakeholders across the business and external agencies to identify and execute campaign opportunities. Develop scalable playbooks or “campaigns in a box” that support local market adaptation within a single strategy.
Campaign Management &; Optimisation
Oversee the full campaign lifecycle from planning to execution and performance tracking, using data to optimise outcomes and support regional teams.
Stakeholder Alignment
Ensure clear communication and strategic alignment across global and regional teams. Provide regular updates to senior stakeholders and collaborate closely with growth leadership on key campaign initiatives.
Budget Management & ROI
Manage campaign budgets efficiently, ensuring delivery against KPIs and strong return on investment. Work with internal teams and agencies to drive cost-effective outcomes.
Leadership & Team Management
Lead and develop a high-performing campaign team. Promote a culture of creativity, accountability, and continuous learning.
Brand Messaging
Ensure a consistent tone of voice and visual identity across all campaign materials and touchpoints.
Innovation & Continuous Improvement
Stay ahead of trends and technologies, embedding best practices and driving innovation across campaigns.
Skills & Experience
- Strategic Thinking & Analytical Skills: Ability to develop and implement effective marketing strategies, analyse data, and make data-driven decisions.
- Cross-Functional Collaboration: Proven ability to work effectively with cross-functional teams and external partners.
- Leadership & Communication: Strong leadership and communication skills, with the ability to inspire and motivate teams.
- Project Management: Excellent project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.
- Marketing Knowledge: Deep understanding of marketing principles, channels, and tactics.
- Analytical Mindset: Ability to analyse campaign data, identify trends, and provide actionable insights.
- Creative & Innovative Thinking: Ability to develop innovative and engaging marketing campaigns.
- Budget Management: Proven ability to manage and track budgets effectively.
- Familiarity with Marketing Tools: Experience with marketing automation tools, CRM systems, and analytics platforms.
- Hands-on, self-starter: Ability to work independently and demonstrate personal impact whilst building the right team structure.
If you're excited about driving global campaigns that make a real impact we'd love to hear from you.
Apply now and be part of something ambitious.
Advertise with us by contacting: [email protected]
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