Group Sales Executive

REPORTS TO: Marketing Director

DEPARTMENT: Commercial

DATE: Start February 2026

SALARY: £25,000 + bonus

1. MAIN PURPOSE OF JOB

The Group Sales Executive is a committed professional in selling, communicating, and providing excellent customer service to clients.

The ability to prospect and cold call are essential duties for this position, and it requires an individual who is a self-starter, innovative, and motivated to develop new business.

Attention to detail and the ability to manage multiple projects at once are paramount to this position.

In order to maintain strong group sales, it is vital that the Group Sales Executive meets all the targets related to making sales calls, networks, and meeting new businesses within the community representing Durham Cricket.

2. KEY ROLES AND RESPONSIBILITIES

· Develop and maintain relationships across key stakeholders including Cricket Clubs, Businesses and Schools

· Deliver and execute the group sales campaigns within budget selling match tickets to groups from businesses, cricket clubs, schools and organisations

· Support commercial sales of sponsorship and hospitality when opportunity arises

· Deliver the monthly sales activity to ensure the monthly target sales are met

· Produce weekly sales report on activity and sales met, both provisional and contracted

· Responsible for driving new membership numbers from both the local B2B and B2C markets, as well as increasing current club members

· Growing and retaining local cricket club membership in accordance with the strategic plan

• Develop new clients by networking, prospecting, and cold calling
• Set weekly, monthly, quarterly, annual goals for client prospecting, appointments, presentations
• Build business partnerships and relationships within the community by attending meetings, trade shows, seminars, workshops, CVB/Chamber/Rotary/City events, etc.
• Plan, coordinate, and execute Group Sales events
• Develop new initiatives/programs to drive business
• Strategise and collaborate with Marketing on collateral, publications, initiatives and partnerships
• Keep up to date on market trends and Broadway product
• Manage accounts, sales, and reports within ticketing software database
• Understand departmental financial data and maintain accurate records of all pricings and sales
• Comprehend and utilise all company technology and software systems
• Creation and management of online offers for various clients
• Oversee fulfillment process for printing, and distribution of tickets to clients
• Manage budget and control expenses to meet budget guidelines, submit expense reports
• Support Box Office services during peak times

3. KNOWLEDGE/EXPERIENCE/SKILLS NEEDED

· Experience in sales;

· Experience in a customer facing role;

· Excellent verbal and written communication, interpersonal and presentation skills;

· The ability to work with established procedures;

· Excellent organisational skills with the ability to meet deadlines and maintain a high level of attention to detail;

· Demonstrate knowledge and understanding of business financial administration;

· Good working knowledge of Microsoft Office Word, Excel and PowerPoint and familiarity with website tools.

· Knowledge of cricket and cricket clubs and the local cricket landscape is desired but not essential

Job Types: Full-time, Permanent

Pay: £25,000.00 per year

Benefits:

• Company pension
• On-site parking

Education:

• A-Level or equivalent (preferred)

Licence/Certification:

• Driving Licence (preferred)

Work Location: In person

• Application deadline: 05/12/2025