Growth Director (Production)

Growth Director

Start: ASAP

Duration: 3 months

Hybrid: - 3 days onsite / 2 days remote

Offices: - London (Chancery Lane / Wood Lane)

Rate: depending on experience £400 - £600/day

MUST HAVE

• Minimum 10 years experience in the industry and at least 3 in global roles
• Deep understanding of production
• Ability to function at both operational and strategic levels
• Happy to work in a lean team and manner, resourceful, independent
• Ability and want to multi-task: adapt and respond to changing requirements
• Experienced with liaising with senior stakeholders worldwide, both inside the company and outside
• Strong understanding of data and technology

Critical skills

This person needs a strong background in production and an understanding of data application and media integration. They will be familiar with the connection between business and marketing strategy, audience segmentation, and communications planning in its broadest sense. They will be comfortable briefing research projects and working with analysts to identify growth opportunities and draw stories out of data. They will be working with local strategy, production, and global new business teams to be able to build out optimised production strategies and pitch stories.

Success Criteria

• Clear articulation of brands, products, strategy and positioning of Publicis Production globally
• Articulation of a clear GTM proposition that is consistently leveraged across existing and new client opportunities
• Articulate and drive a clear growth strategy with existing and new clients partnering with other teams within Publicis Groupe such as GCL and Market Leads
• New business conversion across both organic and new, with a particular focus on integrated solutions across Media / Creative / Commerce / Production
• Client retention and satisfaction scores
• Articulate our proposition and drive growth for data driven automation products such as DCO/DCE as well as content studio

Key responsibilities

• Lead major pitches domestic, international and global across production and integrated services with production

• Articulate our proposition around production capabilities as a single offering as well as part of a Groupe offering connected to creative, media and commerce, relevant to our clients and agency brands around the world

• Deliver contemporary and modern production narratives – work that is informed by data, inspires creativity, and delivers demonstrable growth. The role involves both direct action on select global clients, as well as designing the strategy and processes to raise the bar for the production practice globally

• Support wider Groupe Business Development Leads in the formation and running of a global new business strategy in order to raise the quality of our production work

• Responsible for the quality and outcome of our responses to major global and large-scale pitches • Deliver a cohesive global Publicis production brand positioning and communications