Growth Marketing Lead

We are looking for a Product-led Growth Marketing Lead to own and drive Annual Recurring Revenue (ARR) growth through product-focused demand generation. You’ll work closely with Sales and the Founders to launch campaigns, generate pipeline and optimise every step of the customer acquisition journey.

Responsibilities

• Execute on our growth strategy across paid, organic and owned channels.
• Plan and manage multi-channel marketing campaigns, both direct to market and through partner channel.
• Create engaging product-aligned content, including artefacts such as e-books, factsheets and engaging product demo videos.
• Engage with key partners on co-marketing and demand generation activities to create qualified pipeline opportunities.
• Track and report on funnel metrics (MQLs, SQLs, CAC, pipeline contribution).
• Continuously test and iterate on channels, creatives and messaging.
• Ensure all content on the Syndeo website is up to date and features of the website are performing to a high standard in line with best practice for SEO.
• Run and optimise paid acquisition (LinkedIn Ads, Google Ads, etc.) for CAC efficiency and pipeline impact.
• Liaise with graphic designers, printers and media as required.

Qualifications

• Higher level qualification or Bachelor’s degree in Marketing, Business or related field.
• 3 to 5+ years in B2B SaaS marketing with a strong focus on demand generation and ARR growth.
• Proven experience in running paid acquisition and email marketing with clear ROI.
• Data driven mindset; strong with analytics, A/B testing and marketing metrics.
• Strong aptitude for technology.
• Excellent writing and messaging skills (for example, product e-books, email and landing pages).
• Hands-on with tools like HubSpot, Google Ads, LinkedIn ads.
• Ability to confidently support Syndeo at industry events, exhibitions and partner engagement.