Growth Marketing Manager

CompanyVertical Advantage

LocationLondon Area, United Kingdom

Posted At1/23/2026

UK Visa Sponsorship Analytics

Analytics are greyed out due to low classification confidence (47.0%).

Occupation Type

Marketing and commercial managers

Occupation Code Skill LevelHigher Skilled

Sponsorship Salary Threshold

£50,100 (£25.69 per hour)

Occupation rate applies

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Description

Location: London

Office: 5 days per week

Industry: FMCG / Consumer Wellness

Hands-on FMCG brand experience: essential

The Role

Our client is a fast-growing consumer wellness brand operating across multiple FMCG product categories. With a strong commitment to quality, innovation, and long-term brand growth, the business is investing heavily in digital performance and customer acquisition.

They are now looking for a Growth Marketing Manager to own and scale paid acquisition activity across key digital channels, driving profitable and sustainable growth.

This is a hands-on, data-driven role for someone who enjoys being close to execution while contributing to growth strategy. Working closely with senior stakeholders in a fast-paced, founder-led environment, the Growth Marketing Manager will be responsible for scaling acquisition through structured experimentation, strong creative testing, and disciplined optimisation.

Key Responsibilities:

Plan, execute, and optimise paid media campaigns across Meta, TikTok, Google, and Pinterest

Drive profitable customer acquisition, managing core metrics such as CAC, ROAS, and blended MER

Manage and optimise paid media budgets in line with growth targets

Develop clear creative briefs and lead structured testing across messaging, copy, formats, and visuals

Partner closely with creative, design, and content teams to continuously improve ad performance and storytelling

Own landing page, funnel, and CRO testing to improve conversion rates

Analyse performance data and translate insights into rapid optimisation and testing cycles

Track and report on performance using spreadsheets, dashboards, and platform-level analytics

Support growth across multiple FMCG product lines and launches

Test new audiences, emerging channels, and acquisition opportunities

Support the execution and optimisation of Amazon Ads as part of the broader growth strategy

Requirements:

3+ years’ hands-on experience in growth or performance marketing, ideally within an FMCG, D2C, or consumer brand (agency background also considered)
Proven experience managing and scaling paid media across Meta, TikTok, and Google

Strong analytical mindset with confidence working in spreadsheets, dashboards, and performance reporting

Experience running creative testing and CRO initiatives and applying learnings to improve performance

Familiarity with Shopify and eCommerce conversion best practices

Highly organised, proactive, and execution-focused, with a strong sense of ownership

Comfortable working in a fast-moving, entrepreneurial, and high-growth environment