Introduction
A career in IBM Software means you'll be part of a team that transforms our customer's challenges into industry-leading solutions. We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world's leading AI-powered, cloud-native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes. This position involves contributing to HashiCorp's offerings, now part of IBM, which empower organizations to automate and secure multi-cloud and hybrid environments. You will join a team managing the lifecycle of infrastructure and security, enhancing IBM's cloud solutions to ensure enterprises achieve efficiency, security, and scalability in their cloud journey.
Your Role And Responsibilities
The Lead Engine and Sales Play team fuels pipeline growth by driving strategies that engage leads, streamline sales motions, and enable high-impact seller outreach. We focus on delivering scalable programs that connect marketing-generated demand with sales execution to accelerate revenue.
We partner closely with Integrated Campaigns, Marketing Operations, Growth Marketing, Sales, and others to optimize lead management, automate workflows, and launch sales plays that support our highest-priority go-to-market initiatives.
The Growth Marketing Manager II will serve as the primary liaison between Revenue Marketing and the Global Corporate Sales segment, driving alignment and accelerating pipeline through optimized lead workflows and campaign execution. This role is perfect for a strategic, data-driven marketer who excels at building structure, aligning cross-functional teams, and developing tools and programs that boost pipeline performance.
Responsibilities
- Serve as the primary point of contact between Marketing and the Global Corporate Sales segment to ensure alignment and collaboration
- Create and maintain dashboards to track lead-to-opportunity performance (ex. engagement, MQLs, pipeline contribution) and identify areas for optimization
- Develop Outreach messaging and sequences for Corporate Account Managers that align with integrated campaign themes and sales plays
- Drive adoption and effective usage of marketing tools such as Outreach and Qualified across the Corporate Sales team
- Launch Sales Plays by building targeted account lists, crafting campaign-aligned messaging, and setting up performance trackingPartner with the analytics team to standardize performance reporting and readouts for executive stakeholders
This job can be performed from anywhere in the US
Preferred Education
Bachelor's Degree
Required Technical And Professional Expertise
- 5+ years of experience leading scaled, cross-functional marketing initiatives, preferably within B2B SaaS or enterprise software
- Strong track record of driving pipeline and revenue through strategic, multi-channel marketing programs
- Experience collaborating closely with Sales, Marketing, and Operations teams to align on strategy and execution
- Proficiency with key tools such as Salesforce, Marketo, Outreach, Qualified, and ZoomInfoSkilled in developing campaign messaging, pipeline strategies, and performance reporting for internal stakeholders
- Excellent project management, communication, and stakeholder alignment skills
Preferred Technical And Professional Experience
- Experience working directly with sales teams or in a sales support capacity
- Background in high-growth technology or SaaS companies
- Familiarity with go-to-market strategies for cloud services, software solutions, or technical products
