GTM Digital Lead - Marketing

Blackfinch Group is an award-winning investment specialist. Built on over 20 years of investment track record, the name Blackfinch first came into being on the anniversary of Darwin’s birth, 12th February 2013. A trusted provider, we work in partnership with advisers. Our businesses cover tax-efficient solutions, early stage investing, managed portfolio services, property financing and renewable energy. We’re proud to be entrusted with over £950 million in assets under management.

Role Profile

The Digital Lead is responsible for maximising commercial growth across the Blackfinch Investments and Blackfinch Asset Management businesses. They will build and operate a sophisticated martech stack that ensures budgets are efficiently used to grow AUM and gain market share for tax efficient investments, Managed Portfolio Services and Tailored Portfolio Services. Focus on strategising and executing digital campaigns to launch products/services, drive leads, and achieve revenue goals, blending traditional GTM strategy (product, sales alignment) with digital tactics like SEO, PPC, content, and social media, often leading small cross-functional teams to manage user experience, traffic funnels, and performance measurement for ROI.

Key Responsibilities

• Build, manage and operate a hubspot-centered martech stack. The stack must optimise marketing budget and maximise lead generation.
• Produce accurate reporting to show the return on investment for marketing campaigns, showing inflow attribution to the channel mix and spend.
• Work closely with the data team and engineering to influence data management regarding marketing and sales activities. Guide digital teams in website UX, content creation, and campaign management.
• Own the organic and paid social media, SEO, AEO, SEM, website and email channels to grow our engaged target audience of financial adviser.
• Produce effective campaign plans and own delivery to achieve campaign targets. Develop comprehensive digital GTM strategies, aligning marketing with sales & product for launches.
• Work with sales to gain informative feedback that helps iterate and shape the volume, quality, value and cost of campaigns to grow the business.
• Provide valuable and constructive feedback into other marketing initiatives, representing digital channels, to facilitate the team achieving the best possible results.

Tech Stack (Current & Expected Competency)

• Hubspot, LinkedIn Campaign Manager, Google ad words including pmax - proven experience owning the strategy and implementation
• Power Bi reporting

Skills & Experience

• Technical understanding of
• Hubspot, GA4, LinkedIn Campaign Manager, Google ad words inc pmax
• Ad tracking and media spend tracking
• RoI and attribution reporting
• Campaign optimisation for lead generation
• Solid understanding of financial services regulated promotions and regulatory frameworks
• Proven track record of planning and managing email, social media accounts and growth campaigns that have effective results. Strong grasp of performance marketing, analytics, content.
• Experience of financial services, or a similarly regulated industry, highly preferable.
• GTM Acumen: Understanding of market dynamics, positioning, and cross-functional alignment.
• Leadership Skills: Ability to manage teams, budgets, and drive strategy

Culture & Leadership Values

• Be comfortable working in a busy team, where multiple projects and priorities are running concurrently.
• Be a fantastic communicator, managing stakeholder expectations and keeping everyone up to speed on progress, challenges or opportunities.
• Be able to engage the wider team on ideation and innovation, using data to tell the commercial narrative.
• Work collaboratively in a matrix structure, encouraging the giving and receiving of constructive feedback for a constant “adapt and evolve in order to thrive” work ethic.
• Have a commitment to constant learning, that comes with embracing the world of digital marketing. Avoid “set and forget” and look for ways to grow.

Essential Qualifications & Requirements

• Minimum 5 years’ experience in Financial Services.
• Degree level qualification, or equivalent, in digital marketing

We reserve the right to close the vacancy early, should we receive sufficient applications.

Blackfinch is an equal opportunities employer that values diversity and welcomes applications from all suitably qualified persons regardless of their ethnicity, gender, sexual orientation, age, disability, religious practice or any other perceived differences. A copy of our Equal Opportunities Policy is available upon request.