GTM Value Enablement Manager – Evaluation

About Us 

HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we’ve achieved consecutive triple-digit year-over-year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 3000 midsize and multinational companies.

Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively. 

Come and be you with us 

Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that’s bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we’re waiting with open arms. Come join us.

What this role is really about

HiBob is growing fast, and how buyers experience our product during evaluation shapes whether we earn confidence, momentum and belief.

This role is about owning evaluation-stage execution in the field - and keeping it tightly connected to how HiBob evolves.

As the GTM value enablement manager for evaluation, your primary focus is enabling customer-facing teams to run confident, value-led evaluation conversations that progress deals into proof. You spend most of your time with the field: training teams, coaching live opportunities, reviewing demos and calls, and partnering with sales leaders to raise the bar on evaluation quality.

A critical part of this role is staying closely aligned to product momentum. Evaluation is where new capabilities must be positioned clearly, confidently and credibly - which means demo mastery, value stories and competitive positioning need to evolve in lockstep with Tier 1 and Tier 2 product launches.

This is a hands-on, highly visible role. You are not operating at arm’s length from the field or from Product. Your impact shows up directly in demo quality, buyer confidence and evaluation-to-proof conversion.

Why this role is exciting

Evaluation is where buyers decide whether HiBob is truly different.

In this role, you have the opportunity to shape how HiBob is experienced during demos and evaluation conversations, influence buyer confidence and momentum, and raise the standard of evaluation execution across commercial teams. You will have visibility, ownership and impact - and you will see the results of your work directly in stronger demos, clearer differentiation and smoother progression into proof.

Why join now 

This is an opportunity to shape how HiBob is experienced when buyers are actively comparing options and forming opinions. You’ll have real ownership, strong executive support and the chance to make a visible impact on demo quality, evaluation-to-proof conversion and buyer confidence as the business continues to scale.

Skills and experience

• 5–7 years of experience in sales enablement, AE enablement, mid-funnel sales or a similar GTM role.

• Background supporting global sales teams, ideally in SaaS or high-growth environments.

What you will you manage in value management 

You will have clear ownership for evaluation-stage value enablement, including:

• Training AEs and AMs to confidently run value-led, first-intro demos across HiBob’s four core modules — focusing on the art of the possible and business outcomes, before deeper technical demonstrations are led by solution engineers.

• How customer-facing teams use value-led product messaging to run compelling, differentiated evaluation conversations.

What you will own in product enablement

Alongside field enablement, you will play a critical role in evaluation-stage product enablement, ensuring teams stay current, confident and credible as the product evolves.

This includes:

• Supporting Tier 1 and Tier 2 strategic product launches from an evaluation perspective.

• Coordinating closely with Product and product marketing to understand new capabilities, positioning and intended buyer value.

• Translating new product value stories into evaluation-ready demo narratives and talk tracks.

• Designing and delivering dedicated enablement sessions that show teams how to evaluate with new capabilities, not just what has shipped.

• Ensuring demo mastery and evaluation guidance stay tightly aligned to recent and upcoming releases.
  

In this role, product launches are not one-off events — they are a continuous input into how evaluation conversations are run in the field.

What you will

You are focused on value and product application in evaluation conversations, not operational mechanics. You will not need to own:

• Technical deep dive demo mastery for customer facing team  

• Sales process design, CRM stages or tooling.
  Demo infrastructure, technical environments or solution engineering workflows.

• Core sales methodology, forecasting or inspection cadence.

• Creation of core product messaging, personas or competitive narratives from scratch.
  

Instead, you work in close partnership with Product, product marketing, revenue enablement and RevOps - ensuring their work shows up powerfully in real buyer evaluations.

HiBob is a village filled with amazing people and we’re especially proud of that. It’s a place where Bobbers can be themselves. We’re about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you’ll receive competitive compensation, benefits, and pre-IPO equity alongside all of this:

• Company share options plan - every employee can eventually become a shareHolder

• Cash allowance for health insurance

• Annual vision allowance

• Annual Headspace subscription and wellness benefits

• Travel support (cycle scheme and season ticket loans)

• Hybrid working from day 1

• Work from home allowance - to get your home office set up!

• Temporary remote work from anywhere in the world for up to 2 months (after 6 months of employment)

• Bob balance days - Enjoy a company-wide long weekend at the beginning of each quarter

• 2 Social Impact days per year for volunteering

• Awesome employee referral program- $2,500 for each successful referral with an additional ambassador programme

• Pension scheme auto-enrolment from day 1

• Fun company and team social events (locally and virtually with our global teams)

• We love birthdays - take the day off and receive a special gift

If this sounds like something you’ve been looking for, we’d love to have you. Come on, join our village!

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