Head of Commercial Content

Job Title: Head of Commercial Content

Department: Creative Solutions

Location: London (Hybrid)

Reports to: Director, Creative Solutions

Creative Solutions at Time Out

Creative Solutions is Time Out’s branded content and partnerships team. We create best-in-class campaigns that connect brands to culture through storytelling, experience and editorial craft, spanning digital, social, video, events and more.

What sets us apart is more than just our cultural authority and editorial credibility, we’re a tight-knit, collaborative team with a shared sense of pride in what we do. Our cohesion, creativity and team spirit allow us to consistently punch above our weight and produce work that’s smart, joyful, and impactful.

From native content to multi-platform partnerships, we’ve delivered standout campaigns for brands like Uber Eats, TUI, P&O Cruises, Pepsi, Madri and more. We understand what makes city-based audiences tick and we help brands reach them in ways that feel natural, exciting and memorable.

Role Summary

The Head of Commercial Content is a pivotal leader within Time Out’s Creative Solutions team, sitting within the commercial team, this role is responsible for overseeing the creative delivery of our branded content campaigns. This is a delivery role which ensures our output is consistently on-brand, editorially sharp, culturally relevant and flawlessly executed.

Working in lockstep with Project Management, they are jointly responsible for delivering campaigns on time, on budget and to standard. Principally this person will manage a trusted freelancer network,, they will also collaborate with the wider department to help shape Time Out’s branded content across social, video, events and beyond.

This is very much a hands-on position focused on writing, commissioning, managing work flows and editing at scale. You’ll lead a network of freelancers, oversee quality control, and keep workflows efficient. Working with project managers, you’ll safeguard delivery while keeping the team aligned and clients happy.

While this role supports creative strategy, its core purpose is operational excellence: making sure great ideas become great campaigns and are executed consistently.

Key Responsibilities

• Freelancer Network Management – commission, brief, and manage a large pool of freelance writers, editors and other creatives.
• Creative Delivery Oversight – own the creative output of branded content (articles, social, newsletters, video), ensuring quality, accuracy, and cultural relevance.
• Internal Coordination – work closely with Project Management to keep campaigns on schedule, on budget, and running smoothly.
• Editorial Sign-Off – provide final creative feedback and uphold Time Out’s editorial standards across all content.
• Commercial Designer Management – oversee the work of the in-house commercial designer, aligning design output with campaign needs.
• Process & Workflow Optimisation – refine systems, templates and commissioning processes to improve speed and scalability.
• Client & Internal Collaboration – liaise with Sales, Creative Strategy and clients to align expectations and ensure content feasibility.
• Occasional External Representation – join client meetings, pitches, or presentations where production insight is valuable.
• Use the Time Out CMS to build feature pages, and occasionally post social content on Time Out’s Instagram.
• Work in close partnership with Project Management to ensure campaigns are delivered on time, on budget and to the highest standard.
• Uphold Time Out’s tone of voice and editorial standards across all commercial formats.
• Collaborate with Creative Strategy on responses to brief, ensuring creative feasibility and alignment with production capabilities.
• Act as final sign-off for all commercial content, providing clear, strategic creative feedback to writers, editors, videographers and designers.
• Work with the wider Creative Solutions team to evolve and elevate our branded content offering across social, video, events and new formats.
• Continuously refine creative processes, templates and systems to improve output and efficiency.
• Represent Time Out at client meetings, speaking engagements, presentations and industry events when required.
• Play an active role in evolving our commercial content offering, from developing new formats and creative approaches to identifying trends and opportunities for innovation.
• Support pitch development and delivery, contributing ideas and presenting work to clients confidently.
• Maintain strong relationships with internal teams, including Sales, Editorial, Design, Video and Social.
• Utilise insights and data from campaigns to analyse our performance, test and tweak creative strategy when required to optimise performance

Skills & Experience

• 5 years’ editorial experience preferably in branded content, commercial editorial or creative production roles.
• Proven track record of delivering high-quality content across various formats.
• Strong editorial instinct and a deep understanding of Time Out’s tone of voice, audience and cultural positioning.
• Experienced in commissioning and managing freelance writers and creatives.
• Skilled content ideator with experience across digital, video and social - experiential a bonus.
• Highly collaborative, with experience working hand-in-hand with Project Management and Strategy teams.
• Comfortable representing the brand externally, whether pitching to clients or speaking on stage.
• A confident communicator and natural team leader, able to give clear direction and constructive feedback.
• Calm under pressure, solutions-focused and able to manage multiple campaigns simultaneously.
• Familiarity with Trello project management software is a bonus

What Success Looks Like

• Branded content that’s editorially sharp, creatively distinctive and consistently delivers for clients.
• Projects run smoothly, efficiently, and profitably, in close coordination with Project Management.
• A high-performing in-house and freelance team delivering best-in-class content at scale.
• Strong collaboration with the wider team (including the editorial, social and video teams) to shape and evolve Time Out’s creative output across all platforms.
• Confident, compelling external representation of Time Out’s creative offering at client meetings and public events.
• A recognised voice in culture, aligned with Time Out’s values and energy.