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Join BrightLocal as a Head of Content Strategy & Transformation (AI & Multi-Channel): Shape the Future of Local SEO in an AI-First World.
BrightLocal is a B2B SaaS company that empowers businesses and agencies to succeed in local SEO. For over a decade, we’ve built a trusted brand through an SEO-driven content strategy—publishing research, educational resources, and high-performing blog content
.But the search landscape is changing fast. AI-generated results, zero-click experiences, and shifting user behaviours are redefining how audiences find and engage with content. At the same time, content creation and operations are being transformed by automation and AI
.
We're looking for a forward-thinking Head of Content Strategy & Transformation (AI & Multi-Channel) to help us respond boldly to this shift—redefining our content approach and operational model to thrive in an AI-first worl
d.
Objecti
- vesAudit our current content performance, structure, and workfl
- owsDefine a future-facing content strategy that goes beyond traditional SEO and supports multi-channel gro
- wthIntegrate AI and automation into content planning, creation, and measurem
- entCoach and empower our Senior Content Marketing Manager to lead in a transformed content environm
- entDesign a content function built for scale, adaptability, and long-term imp
act
Scope of
WorkThis is a hands-on, strategic role that blends big-picture thinking with operational reengineering. You’ll lead across four key ar
eas:
Content & Channel
- AuditEvaluate content performance by format, theme, and funnel
- stageAssess multi-channel effectiveness (search, email, video, social, refe
- rral)Benchmark our performance against evolving discovery t
- rendsIdentify opportunities to improve speed, efficiency, and scale wi
th AI
Strategy & Direction S
- ettingDefine a content strategy aligned with business goals and AI-era search
- trendsReduce reliance on traditional SEO with a diversified, multi-format ap
- proachRecommend content themes and positioning that build authority and relevance for marketers and local business
- ownersPropose visibility tactics for zero-click and AI-generated environments (e.g. topical authority, entity optimis
- ation)Map content goals across the full customer journey—from awareness to ret
ention
AI-Integrated Content Ope
- rationsRecommend AI use cases across planning, production, optimisation, and repu
- rposingSuggest tools and processes for AI-assisted ideation, drafting, editing, localisation, personalisation, and an
- alyticsDefine AI-related responsibilities and required ups
- killingEnsure human creativity is preserved for brand voice, storytelling, and strategic
insight
Capability Building &
- CoachingCoach our Senior Content Marketing Manager on strategic leadership and change na
- vigationHelp the team adopt new workflows and s
- killsetsProvide practical templates and frameworks to embed new ways of
- workingFoster a culture of experimentation, collaboration, and data-driven decisio
n-making
Content Functi
- on DesignRecommend an ideal team structure aligned with strategic priorities and AI-enhanced o
- perationsDefine critical roles and capabilities, i
- ncluding:Strategic copywriting & editorial
- directionVideo production & content re
- purposingSEO for AI-first env
- ironmentsContent operations & automation
- oversightPerformance analytics & at
- tributionAdvise on resourcing mix (internal, freelance, partnerships) to support fut
ure scale
Measurement
- & KPIsRedefine success metrics in a world less dependent o
- n SEO KPIsRecommend funnel-wide indicators of performance,
- including:Influence and
- visibilityEfficiency and c
- ontent ROIEngagement across k
- ey formatsBrand impact and assisted c
- onversionsPropose a lightweight reporting framework with AI-enable
d insights
Timeline &
- amp; FormatDuration:
- 2–3 monthsStart: As soon
- as possibleAvailability: Flexible/fractional (e.g. 2–3 day
- s per week)Deliver
- y includes:Strategic findings and leadership p
- resentation6–12 month content strategy
- and roadmapAI integration plan (processes, tools,
- skill gaps)Content function design and role
- definitionsKPI framework and report
ing outline
Des
ired ProfileWe’re looking for a con
- sultant who:Has led multi-channel content strategy in a B2B
- SaaS settingUnderstands how AI is reshaping both search behaviour and conten
- t operationsHas designed and scaled high-performing, forward-looking c
- ontent teamsIs a hands-on coach who can develop content leaders and unlock strate
- gic thinkingBrings practical tools, change frameworks, and a bia
s
for action—Interested in helping a trusted brand evolve into a next-generation content
powerhouse?
We’d love to h
ear from you.
