Head of Creative (Video & Funnels)

Malaberg is not a creative agency. We are a Direct-to-Consumer brand holding company. We build and grow brands from product development to marketing and customer service. We build brands that solve real problems, and scale them using data-backed performance marketing. Doing so, we’ve created some of the fastest-growing D2C brands worldwide. 

We are looking for a Head of Creative who is at heart a "Commercial Producer." You will sit at the intersection of our Copywriting Department and our Paid Media Team. Your job is to translate high-converting copy concepts into high production-value assets (Video, Funnels, Branding) at speed and volume. 

The Mandate 

Most Creative Directors spend their time protecting the brand’s aesthetic. At Malaberg, your job is to protect and improve the numbers that matter most: unit economics, ROAS, and CPA. 

You will lead the Creative Department (Video, Editing, Funnels, Branding). You will not just be reviewing cuts; you will be running the systems that allow us to test, kill, and scale creatives rapidly. 

What You Will Do 

1. Translate "The Big Idea" into Assets 

• Take directives from the Copy Department and translate them into actionable Asset Plans (shot lists, casting, editing briefs, landing page designs). 
• Own the visual engagement and retention. 

2. Manage the Production Engine (The System) 

• Oversee the entire creative workflow from: Script → Shoot → Edit → Launch → Iteration. 
• Build and maintain SOPs (Standard Operating Procedures) in Notion. You must ensure the editing machine keeps running without bottlenecks as brands and projects scale. 
• Manage resources: Direct our internal team (Editors, Designers) and external talent (contractors, UGC creators). 

3. The Feedback Loop (Data > Ego) 

• Partner closely with the Head of Biddable. You will live in the data. 
• When ads hit their CPA targets, you scale production "within guardrails." 
• When ads fatigue, you don't guess—you analyse the drop-off points and deploy variations (new hooks, new thumbnails, new leads) immediately. 

4. Own the Funnel Experience 

• It’s not just about ads. You are responsible for the visual CRO (Conversion Rate Optimisation) of our landing pages and sales funnels. 

Who You Are 

• A "T-Shaped" Leader: You have deep technical roots in video production or design, but broad knowledge of direct response marketing, funnels, and data. (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.) 
• Commercial First: You understand that "Design" is functional engineering intended to move the eye to the Buy Button. You prioritise clarity over cleverness. 
• High Velocity: You are comfortable in a "Test & Learn" environment. You don't need 6 weeks to produce a video; you find a way to get a viable test live in 48 hours. 
• Systems Thinker: You hate chaos. You love organisation, naming conventions, and project management tools. 

Requirements 

• Experience: 4+ years in a creative leadership role, preferably within a DTC, eCommerce, or Performance Marketing environment. 
• Portfolio: A track record of performance advertising. (We will ask for CPA/ROAS examples, not just a showreel). 

Why Join Malaberg? 

• No Clients: Stop fighting for approval from clients who don't understand marketing. Here, the data wins and you control the output. 
• Impact: Your work directly drives the P&L of the company. You will see the results of your work in real-time. This role benefits from Malaberg’s profit partnership agreement. 
• Talent Density: Join a lean, high-performance team of A-players in our central London HQ. 

How to Apply 

Send your CV and a brief cover letter. If available, include 1-2 examples of a campaign where your creative strategy directly improved conversion or efficiency, and explain why it worked.