Head of CRM & Customer Engagement (15M FTC)

Job Title: Head of Customer Engagement (15-Month FTC) @ Leading Lifestyle Brand

Location: Solihull (Greater Birmingham area, 3 days in office / hybrid)

Job Type: Fixed-Term Contract (15 months)

Salary: £90,000 – £100,000 + top-tier benefits

This is an exciting opportunity to join a globally recognised lifestyle brand as their Head of Customer Engagement, leading strategy across CRM, personalisation, and customer lifecycle during a high-impact period of growth and engagement.

You’ll play a strategic, cross-functional role, shaping the global customer engagement strategy, driving retention and loyalty initiatives, and ensuring personalised, insight-led experiences across digital channels.

While you won’t be hands-on in every campaign execution, you’ll own the customer engagement narrative - analysing performance, leading optimisation, and working closely with internal teams to maximise customer lifetime value and engagement.

Key Responsibilities:

• Lead the global CRM and customer engagement strategy, delivering personalised and data-driven experiences.
• Oversee segmentation, lifecycle journeys, and automation to maximise retention, loyalty, and CLTV.
• Collaborate with cross-functional teams to optimise MarTech tools and ensure customer data remains actionable.
• Analyse engagement, churn, and retention metrics to refine campaigns and lifecycle strategies.
• Lead, mentor, and develop a high-performing CRM and lifecycle marketing team.

Skills & Experience Required:

• Extensive experience in senior CRM, customer lifecycle, or customer marketing strategy roles within DTC, retail, or CPG.
• Strong people leadership skills with experience building and mentoring high-performing teams.
• Proven ability to lead cross-functional projects, set clear strategic goals, and drive measurable impact.
• Expertise in segmentation, personalisation, automation, and customer journey optimisation.
• Commercially minded, with experience managing budgets and balancing short- and long-term growth.

Why Apply?

• High-impact, strategic role with global visibility
• Lead a talented, collaborative team across multiple regions
• Opportunity to shape engagement strategy during a pivotal period of growth

If you would like a confidential chat about this role or your next career move, then please get in contact with: [email protected]

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For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/