Head of Demand Generation

Here at Chubb Fire and Security, we have an opportunity for a Senior demand generation specialist to join us as Head of Demand Generation.

This senior role within our Marketing and Communications team will see you translate commercial priorities into tactical campaigns that directly support customer acquisition, retention, and revenue generation across priority segments.

We are open to applications from candidates based in Blackburn, Nottingham, Staines and Chalfont St Peter. Mobility is key as there will be travel required to all of these locations.

About Us, Our Culture & What We Can Offer You

Chubb Fire & Security have been protecting people and assets worldwide for more than 200 years. Providing essential and innovative security systems, equipment and services, from digital CCTV surveillance and intruder alarms to fire detection and suppression systems.

At Chubb, our enduring purpose is simple yet powerful: Building Great Leaders. We understand that our success is built on our people's passion, creativity, and dedication. That’s why we’re cultivating a culture that prioritises collaboration, innovation, and continuous learning. Together, we are shaping the future of our business while embracing a people-first approach - one where every employee feels empowered to grow, thrive, and make a lasting impact.

At Chubb, you’re not just taking on a role but embarking on a leadership journey. We provide the tools, opportunities, and unwavering support to help you grow and succeed. Because at Chubb, we know that by investing in our people, we’re investing in the future of our business.

SALARY: Up to £70K per annum (negotiable depending on experience)

• 25 days holiday, plus bank holidays
• Car or Car Allowance £5,100
• Chubb Bonus Eligibility of 20%
• Company Pension Scheme (5% matched)
• Private Medical Cover – Single Package
• Online GP Appointments
• Free Onsite Parking
• Cycle to Work Scheme
• Employee Referral Scheme (£1000)
• Life Assurance (4 x Basic Salary)
• Free Mortgage Advice
• Employee Scholarship Scheme
• A Central Benefits Platform offering a wide variety discounts
• Health & Wellbeing Resources
• Bravo Awards: Recognising outstanding contributions from all employees and encourage excellence

What You’ll be Doing as Head of Demand Generation

You’ll be responsible for planning, executing, and optimising campaigns that drive qualified leads into the sales funnel.

You Will

• Lead and develop a team of demand generation specialists, fostering a high-performance and growth-oriented culture
• Work closely with Marketing Managers to understand go-to-market (GTM) strategies
• Develop and deliver integrated multi-channel demand generation campaigns (email, digital, paid media, etc.) aligned to business priorities.
• Tailor campaign activity to key verticals, using insight-led content and value propositions.
• Work closely with third party campaign management agencies
• Define and optimise the lead funnel (from capture and scoring to handoff and conversion).
• Work closely with CRM and digital teams to support lead nurturing and re-engagement campaigns.
• Track and report on key metrics, including MQLs, conversion rates, pipeline velocity, and ROI.
• Collaborate with content and creative teams to develop high-converting assets: landing pages, email sequences, case studies, and ads.
• Support the creation of buyer personas and market segmentation models based on research and collaboration with sales and commercial teams.
• Encourage curiosity, innovation, and experimentation with emerging trends and technologies.

What We Would Like You To Bring

Proven experienced in a B2B demand generation, digital marketing or campaign management role, preferably in a services or technology driven environment

You Will Have

• Experience leading and mentoring marketing or demand generation teams.
• Deep understanding of the B2B buyer journey and sales funnel mechanics.
• Experience using CRM and marketing automation platforms (specifically HubSpot and Microsoft Dynamics).
• Strong data analysis and reporting skills, with the ability to make decisions based on insight.
• Natural collaboration and strong influencing skills across marketing, commercial, and sales teams.
• A curious mindset with a passion for testing new tools, channels, and tactics.
• Experience with account-based marketing strategies preferred
• Familiarity with customer lifecycle marketing and cross-sell / upsell campaigns desirable
• Ability to travel within the UK as required

Join us and become part of a team committed to building great leaders. It all starts with you.

Chubb Fire and Security is an equal opportunities employer. Our commitment to Diversity, Equity, and Inclusion (DEI) ensures all employees and applicants feel valued, respected, and supported. At Chubb, individuality is celebrated, and our strength lies in the diversity of our team. By fostering an equitable environment, we empower individuals to contribute their unique perspectives, driving innovation and excellence at every level.

Additional Information

About Us, Our Culture & What We Can Offer You

Established over 200 years ago, Chubb Fire & Security are a global business driven by keeping people and the world safe. We provide essential systems, equipment and services, from digital CCTV surveillance and intruder alarms, to fire detection and suppression systems. Offering a full range of innovative products and services to a broad range of customers, from local independent business, to many of the FTSE 100 companies

We believe we offer a unique working culture, where you are as important to us as our customers, and we want you to feel that everyday. We are proud to offer extensive training to all of our new Advisors, fully supporting, and enabling you to thrive in your new role and beyond, with ongoing career development opportunities throughout your career journey with us.

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