Head of Digital

We’re on the hunt for a world-class digital leader to join one of the UK’s most exciting and fastest-growing outdoor and lifestyle brands.

Rooted in performance, inspired by skate and surf culture, and built with creativity at its core — this brand is scaling fast, challenging industry norms, and crafting a future-forward legacy.

As Head of Digital, you’ll lead the global digital ecosystem — across eCommerce, CRM, social, and performance marketing — owning the full funnel and playing a key strategic role in how the product and brand show up across every digital touchpoint.

You’ll be joining a highly collaborative, creative, and ambitious team, working at the intersection of brand, product, and growth — with a huge opportunity to shape digital strategy, build high-performing teams, and drive meaningful impact in a business with serious momentum.

Key Responsibilities

Digital Strategy & Leadership

• Lead and evolve the digital strategy to drive brand and commercial growth
• Own key DTC metrics: revenue, traffic, conversion, CAC, and retention
• Align digital plans with product drops, campaigns, and broader brand moments

eCommerce & Site Experience

• Oversee the end-to-end online shopping experience, from UX to merchandising
• Collaborate with dev and design teams to optimise journeys and boost conversion
• Ensure the site reflects a premium, on-brand identity while scaling performance

Performance Marketing

• Manage all paid digital channels (search, social, retargeting, affiliates)
• Build data-driven acquisition and retention strategies to grow ROAS
• Lead and manage agency or internal performance teams

CRM & Retention

• Own email, SMS, and lifecycle marketing across all customer segments
• Deliver personalised, high-impact campaigns with clear commercial goals
• Ensure brand consistency across all owned digital comms

Analytics & Optimisation

• Build dashboards and reporting frameworks across all digital touchpoints
• Use insights to continually iterate and improve strategy and execution
• Implement CRO and A/B testing to drive incremental gains

Team Leadership & Cross-Functional Collaboration

• Lead and grow a high-performing digital team across eComm, CRM, and social
• Build a collaborative, data-led team culture
• Partner closely with Brand, Creative, Commercial, and Product teams