In detail
This a new role designed to elevate strategic and operational leadership in Performance and Paid Search at Goodstuff, an award-winning full-funnel agency with excellent strategic invention credentials. Our approach in these areas is data-driven with a high-degree of Automation, and with new AI-enablement that we would like the successful candidate to continue to drive the adoption of and expand into new spaces.
Momentum and opportunity have been created from client growth and proprietary product embedded in the agency as part of having joined Stagwell three years ago. Stagwell are a progressive, technology-first network who share our independent values and positioning. We remain uniquely placed, with advanced proprietary technology as well as the freedom to work with the best of the market.
The role is client- facing and includes new business pitching as well as the development and roll-out of agency initiatives.
Reporting to the Chief Data, Digital and Technology Officer this person will work in collaboration with the leadership of the Digital, Engineering, Analytics, Insight, Client Experience, and Strategy teams as well third-party partners and Stagwell.
Leadership
- Support the agency’s vision via identification and development of forward-thinking full-funnel data-driven, and digital performance concepts and their application
- Be the strategic lead on all Goodstuff paid search business, supporting the wider team and leading opportunities for growth
- Working with our paid search partners at the platforms and in Stagwell to ensure our clients have access to the best resources available
- Get involved in the creation of the work leading and supporting the team as the most senior practitioner
- Work with agency teams to source and create new data, making it available to their work
- Be a collaborator and connector of cross-functional applications of data
- Be an active member of the leadership team, improving the way we work and output for all with regards to digital performance and data work across the funnel
- Be a coach, mentor and motivator to the teams you work with
Craft
- Develop digital performance and data strategies and frameworks for clients and the agency
- Be the point on our proprietary data and automation platform- develop and run the roadmap of training, adoption and evolution or revolution
- Point on business intelligence data for clients
- New business pitching, response development and improved processes around data
- Roll out new technology in-line with the agency’s current roadmap
- Support a broad set of brand, media, social and business inputs and objectives
- Support communications, media strategy and planning output of the agency
- Work with the head of insight to develop customer journey work, and data and audience enrichment
Clients
- Work with clients on their challenges and present solutions
- Lead senior client (CMO, CEO, Founder, CFO, Head of Digital) relationships with regards to digital performance, data and associated technology
- Lead and support the teams to develop customer-focused analysis based on client, targeting, business data and CRM
- Turn client problems into briefs
Culture
- Uphold and champion Goodstuff’s values
- Encourage a culture of learning with regards to digital performance and data
Commercials
- Develop, protect and evolve our commercial models for the mutual benefit of our clients, partners and the agency
- Work with the agency, our network and third-party companies to harness the best product available in market
The requirements
- A background in, or current leadership of Paid Search for an agency or at a client, together with the associated automation, data and technology solutions
- Experience of both fast growth and enterprise level paid search and data-driven assignments
- Deep knowledge of paid search, the platforms and technologies
- Working knowledge of Google Marketing and Cloud Platform
- Data-literate with knowledge of data platforms, ideally including SQL
- New business and business development success
- Collaboration and leadership skills
- Client and business case development experience
- Senior client relationship management
- Commercial acumen
Made of different stuff
Goodstuffers are a group of individuals made of different stuff. Collectively we shine in support of our mission: to be the World’s most inventive media agency. Our invention is born out of divergent thinking in an inclusive environment which comes together to create something truly original and good. Truly Goodstuff.
To support this, we have an Equal Opportunities Policy; except we call ours the Do the Right Thing Policy. It’s simple. We believe in fairness. That means, first and foremost, we recruit on merit and ability. We treat each other, fairly, with dignity and respect – we give a shit. We create an inclusive environment in which everyone belongs. When we recruit, promote, train, or reward we do that on the basis of aptitude and ability. We help and encourage everyone at Goodstuff to realise their full potential.
Any form of discrimination or harassment, less favourable treatment, or victimisation based on age, disability, gender reassignment, marriage and civil partnership status, pregnancy and maternity, race, religion or belief, sex, or sexual orientation will not be tolerated.
