Head of Digital Marketing

Ohme is on a mission to accelerate the global transition to clean, affordable energy. We do that by serving as an integrated hardware and software smart-grid platform, focused on the residential EV charging market.

The worlds of energy, transport and artificial intelligence are colliding and Ohme is at the heart of this new era. By using technology and data integrations to connect cars, chargers, people, energy providers and more, Ohme has a powerful platform that puts the consumer at the core.

Ohme has been selling its chargers to consumers since mid 2019 and has had exponential growth since. We are now operating in multiple countries and have partnerships with the likes of VW, Mercedes, Octopus Energy, and other innovative brands.

We are scaling up the business and are building out the team for rapid growth. If you’re interested joining a fast-growing cleantech venture on a data and AI-first journey to speed up the global transition to clean, affordable energy, read on!

We’re looking for a strategic, growth-focused Head of Digital Marketing to lead the team that powers Ohme’s commercial engine - driving sales, customer lifetime value, and brand growth.

This role combines the rigor of performance marketing with the breadth of digital brand-building. You’ll own paid acquisition and ROI-focused channels, while also overseeing the wider digital ecosystem - SEO, content, social, CRM, and lifecycle marketing - to create a connected, scalable growth engine.

At Ohme, growth is mission-critical. You’ll play a key role in shaping how we win in market - blending performance strategy, storytelling, and operational excellence to deliver measurable outcomes.

Key Responsibilities

• Own and lead the end-to-end digital marketing strategy, spanning acquisition, engagement, and lifecycle campaigns.
• Drive performance marketing and paid media strategy optimising for CAC, ROI, and pipeline contribution.
• Oversee SEO, content, and social media, ensuring visibility, engagement, and organic growth.
• Lead customer engagement and CRM, ensuring lifecycle comms, onboarding flows, and retention initiatives increase adoption and CLV.
• Manage marketing operations & analytics, ensuring data, reporting, and platforms enable intelligent decision-making.
• Collaborate cross-functionally with Product, Sales, Brand, and Engineering to align marketing activity with business goals.

About You – Skills & Experience

• Proven track record in digital and performance marketing leadership across paid, CRM, SEO, and social.
• Strong analytical operator with experience managing CAC, CLV, ROI, and pipeline metrics.
• Hands-on expertise in paid acquisition platforms, SEO, CRM tools (Customer.io a plus), and marketing automation.
• Experience leading multi-disciplinary teams - balancing strategy, creative storytelling, and execution.
• Comfortable using AI, experimentation, and test-and-learn methods to optimise engagement and performance.
• Collaborative leader who can align diverse stakeholders around a cohesive, commercially focused strategy.

What Success Looks Like

• Efficient, ROI-positive customer acquisition with predictable pipeline contribution.
• Improved organic visibility and engagement through SEO, content, and social.
• Higher adoption, retention, and CLV through lifecycle marketing.
• Scalable processes, systems, and reporting that make digital marketing a growth engine.

Benefits

You’ll get to work in a fast-paced and rapidly growing scale-up with global ambitions that is cutting edge, passionate about sustainability and seeks to make the world a better place.

Our benefits:

• Competitive salary and bonus
• London Office - 4 days a week in the office
• Private Health Insurance
• Pension Scheme
• Life Assurance Scheme with death in service benefit of 4x salary
• Income Protection Scheme for long term illness
• Ride to Work Scheme
• Payroll Giving Scheme
• Season Ticket Loan to spread cost of travel over 12 months
• Eye Test every 2 years

Ohme is an equal opportunity employer. Diversity, Equity and Inclusion are at the heart of what we do and we encourage a culture where everyone can be themselves at work. We actively seek out a diverse range of talent and our policies ensure that every job application and employee is treated fairly, with equal opportunity to succeed and to feel included.