Head of Digital PR

CompanyVMA Group

LocationLondon Area, United Kingdom

Posted At1/19/2026

UK Visa Sponsorship Analytics

Occupation Type

Public relations and communications directors

Occupation Code Skill LevelHigher Skilled

Sponsorship Salary Threshold

£77,200 (£39.59 per hour)

Occupation rate applies

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Description

Head of Digital PR

Exclusive opportunity for an experienced Digital PR leader to build and scale a new Digital PR function within an award-winning, performance-driven marketing agency.

This is a senior, hands-on role responsible for establishing and growing a Digital PR offering that works in close alignment with SEO and content to drive measurable organic performance. You will lead strategy, execution and team development, ensuring Digital PR activity delivers authority, visibility and search impact for clients.

Working alongside senior stakeholders across organic search, content and strategy, you will embed SEO-informed thinking into Digital PR campaigns while building a scalable, commercially credible service.

Central London based, 3 days in office, 2 from home

Key Responsibilities

Lead the strategic direction and development of the Digital PR offering
Own end-to-end Digital PR campaigns, from ideation and pitching through to execution, reporting and evaluation
Ensure Digital PR activity is informed by SEO insight, search intent and organic performance objectives

Act as senior client lead, advising on Digital PR strategy, SEO alignment and campaign outcomes

Collaborate closely with SEO, content, strategy and creative teams to deliver integrated organic growth campaigns

Develop scalable processes, frameworks and quality standards for Digital PR delivery

Build, line-manage and develop a high-performing Digital PR team, including recruitment and capability development

Lead campaign ideation rooted in data, audience insight and search opportunity analysis

Create and execute outreach strategies with multiple press angles aligned to both media and search objectives

Build and maintain strong relationships with journalists, publishers and digital media contacts

Identify publishers and opportunities using SEO tools, link analysis, journalist databases and social listening

Support new business activity including pitch input, proposition development and identifying opportunities within existing accounts

Represent the business at industry events and contribute to marketing activity including thought leadership and commentary

Produce clear, insight-led reporting demonstrating impact across coverage, links, authority and organic visibility

Skills & Experience

Minimum 5 years’ experience in Digital PR or a broader PR-centric background
Strong working knowledge of SEO, including link acquisition, authority building and organic performance drivers
Experience working in a performance-led or search-driven agency environment
Proven experience building, leading and developing teams
Strong track record managing multiple client accounts and complex workflows
Experience scaling services and supporting revenue growth
Commercially minded, with the ability to connect Digital PR activity to SEO and business outcomes
Confident senior stakeholder and client communicator
Strategic, data-informed and delivery-focused

In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:

Hybrid working (3 days in office, 2 from home)
Performance bonus
Generous holiday allowance
Generous pension provision
Highly flexible working options
Wide range of other benefits

If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: gcharles@vmagroup.com

Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.