Head of Digital TCL:45820

A fast-growing consumer brand in the health and beauty sector is seeking a commercially-driven Head of Digital to lead the development and performance of its digital ecosystem. This is a pivotal leadership role with full accountability for growth across Amazon, DTC, and digital marketing channels.

The successful candidate will be both a strategic leader and a hands-on operator combining commercial thinking with creative brand execution. This role sits at the heart of the marketing team, with the remit to shape a best-in-class digital experience across performance, content, ecommerce and CRM.

The Role

Reporting to the Marketing Director and managing a small team, this role offers the opportunity to define and execute the brand’s digital strategy end-to-end, with a focus on delivering strong commercial results through DTC and Amazon. As the digital guardian, the role will also ensure a full-funnel approach is applied across digital platforms, from driving awareness to maximising conversion.

Key Responsibilities

Digital Strategy & Leadership

• Define and deliver a growth-focused digital strategy across DTC and Amazon
• Champion CRO and customer journey optimisation across all digital touchpoints
• Lead digital campaign planning in line with brand and marketing strategies
• Ensure digital activity is aligned with broader brand and commercial objectives
• Be the guardian of digital tactics and execution, ensuring integration across channels

Performance & Commercial Ownership

• Take full commercial ownership of Amazon and DTC as the core growth channels
• Manage digital budgets, prioritising ROAS, CPA, conversion rate and revenue generation
• Utilise data and insight to test, optimise, and scale performance across digital metrics
• Develop and lead trading plans in support of commercial and brand goals
• Execute and optimise across paid media, UX, creative and digital conversion funnels

Brand & Content Leadership

• Maintain consistency in tone, visual identity and messaging across all digital platforms
• Oversee digital content strategy, social media activity, and campaign execution
• Collaborate with the brand team to translate ATL campaigns into impactful digital activations
• Drive brand engagement through best-in-class digital storytelling and always-on content
• Lead CRM and social strategies to deepen customer engagement and brand reach

Candidate Profile

Experience & Skills

• 8+ years’ experience in digital marketing or ecommerce, ideally within beauty, health, or cosmetics sectors
• Proven track record of driving growth via Amazon and DTC channels
• Performance marketing background with deep understanding of testing, data and digital metrics
• Experienced in managing significant digital marketing budgets with demonstrable ROI
• Proficient in tools including Google Ads, Meta Business Suite, GA4, Shopify, and Amazon Seller/Vendor Central
• Strategic mindset combined with hands-on capability to execute and optimise
• Strong understanding of full-funnel digital marketing – from awareness through to conversion

Personality & Approach

• Proactive, positive, and brimming with ideas
• Commercially sharp and creatively driven
• Comfortable in a fast-paced, entrepreneurial environment
• Collaborative team player who brings clarity and momentum
• Curious, data-literate and passionate about continuous digital improvement

Why Apply?

This is an opportunity to take the lead in a digitally ambitious brand at an exciting stage of growth. Backed by investment and a supportive leadership team, the role offers the freedom to shape strategy, build capability, and drive meaningful impact. For digital leaders with a strong commercial mindset and a passion for consumer brands, this role offers real influence and reward.

Please note: Due to the high volume of applications, we are not always able to respond to all unsuccessful applicants. However, we wish everyone who applies the very best with their job search.