Analytics are greyed out due to low classification confidence (43.0%).
Occupation Type
Marketing, sales and advertising directors
Occupation Code Skill LevelHigher Skilled
Sponsorship Salary Threshold
£87,300
(£44.77 per hour)
Occupation rate applies
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Description
Responsibilities About the Team Global Integrated Marketing Communications [GIMC] aims to deliver a globally consistent, customer-centric brand experience across all external marketing channels by translating TikTok’s strategic narrative into impactful, market-facing campaigns, toolkits, and channel strategies that drive real regional relevance and measurable business results. The team focuses on brand and messaging consistency in our communications channels, coordination of our owned channel strategy, and efficiency and speed of how we bring our priority platform and product messaging to market.
The Head of Global Digital Channels role leads our primary global external marketing channels; the TikTok for Business website, CRM and email marketing, and key social media channels. This role leads a a global channel strategy with customer centric touchpoints front of mind, whilst building and leading a vision for how we can better coordinate our channels with the greater consistency and impact that you would expect from a leading global digital media brand.
This role leads a team across different regions whilst working with regional IMC teams across the globe. This is a key leadership role that needs to connect deeply across the business to craft an integrated channel strategy, and bring this to life in an impactful, creative and engaging way that brings the magic of TikTok to the industry.
Responsibilities 1. Channel Strategy, Exe
cution and Centre of Excellence - Provide leadership and operational oversight for TikTok for Business website, CRM and B2B email marketing, and organic/paid social, ensuring integration, consistency, and alignment to business priorities supporting enterprise and mid-market segments with best practices, compliance, and performance monitoring - Partner with global and regional stakeholders to ensure channels amplify campaigns and marketing narratives. Be a channel expert - able to guide, advise and align regional IMC teams on their channel strategies - Ensure content across all channels is TikTok first, audience-centric, high quality, and optimized for performance - Partner with the SMB and Marketing Partners teams to ensure our global channels reflect and support the entire advertising ecosystem - Drive operational excellence in demand generation and brand engagement across all key digital touchpoints 2. Team Leadership - Lead, mentor, and grow a team of channel owners and SMEs across web, CRM, and social. - Build clarity of remit, priorities, and success metrics for each channel. - Coach team members to balance operational excellence with innovation, ensuring they deliver both day-to-day execution and strategic growth. - Create a collaborative environment where teams work cross-functionally with design, product, and marketing. 3. Content Strategy & User Experience - Oversee content planning, governance, and publishing across digit
al channels. - Ensure content strategy reflects brand positioning while adapting to platform best practices. - Champion UX improvements, evolving site structures, CRM journeys, and social interactions to enhance engagement and conversion. 4. Measurement & Optimization - Define KPIs for each channel (web traffic, CRM engagement, social reach/engagement, conversion, etc.) and tie them to broader business outcomes. - Oversee analytics and reporting dashboards, ensuring data is accurate, timely, and actionable. - Drive a test-and-learn culture, using insights to inform content, UX, and channel strategy. 5. Operations & Governance - Establish publishing governance to ensure content meets brand, legal, and compliance standards. - Partner with Marketing Ops to ensure tooling (CMS, CRM, social platforms) supports effective workflows, reporting, and scalability. - Manage external agencies and vendors to ensure high-quality delivery, innovation, and cost efficiency - Oversee budget management and finance payments related to digital channel activities.
Qualifications Minimum Qualifications - Proven experience in a senior marketing role with demonstrated success leading and developing multi-functional teams within a fast-paced, high-growth environment. - Strong ability to build, mentor, and lead a team of marketers and strategists, driving alignment with company objectives and fostering a collaborative cul
ture. - Deep understanding of B2B marketing systems, buyer journeys, funnel metrics, and enterprise sales dynamics. - Proficient across CRM platforms (Hubspot ideally) and experience in developing CRM programmes, organic and paid social strategy and content creation, web UX and analytics. - Experience working in a global organisation, in a global team, able to understand the nuances and needs of different regions and the complexities of scaling campaigns multi-market. - Experience managing centers of excellence and global localization functions.
Preferred Qualifications - Strong cross-functional collaboration skills and ability to influence across Marketing, Sales, and Strategy teams. - Strong analytical abilities with a data-driven approach to campaign optimization, providing actionable insights to shape future strategies.
About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
