Head of Newsletters

The Times and The Sunday Times are looking for a head of newsletters to focus on developing newsletter strategy that embraces both retaining and growing subscriptions.

You will report to the head of head of audience and work closely with the head of CRM and retention in the marketing team to straddle both retention and acquisition goals.

You will manage the newsletter team and be a key ambassador for audience-led thinking in the newsroom, ensuring our newsletters engage our existing subscriber base and find new audiences.

You will be expected to share insights with the wider audience development team and to key stakeholders on a regular basis.

The key responsibilities in this role will be:

• Grow quality audiences for each of our newsletters, including testing new pathways to growth and ensuring the existing reader journeys are effective
• Enhancing subscriber retention through newsletters
• Audience development for newsletters including subscribers, non-subscribers, registered users and household members
• Support the high-quality production of daily and weekly newsletters
• Optimise newsletter product experience regarding including readability, preference changes such as the unsubscribe journey, deeplinking through to the app, and accessibility
• Manage and develop the newsletter team
• Accountability for business-wide goals (growth, retention)
• Improve workflows to maximise efficiency and quality
• Communicate strategies to stakeholders and the newsroom
• Maintain compliance and audience-list hygiene
• Work with our customer marketing team to align with CRM activity

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The right candidate is someone who:

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• Has experience in pioneering newsletter strategies for both subscribers and non-subscribers
• Has strong data literacy and critical-thinking skills
• Can effectively manage and inspire a small and productive team, and can influence the wider newsroom
• Is comfortable with accountability to business goals
• Has experience working with departments outside of editorial such as commercial and customer marketing

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We are News UK: One of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio, Talk and Virgin Radio UK, and we have market-leading local radio stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multiplatform brands are home to a plurality of opinion, representing the diverse communities we serve. News UK is wholly owned by News Corp.

Life at News

Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.

To do this, we believe our employees must represent different backgrounds, perspectives and experiences. We strive to maximise and encourage every individual’s potential and ensure everyone feels valued. We support this through our Diversity, Equity and Inclusion Strategy, which focuses on three main priorities - attracting talent from a wider, more representative pool, developing equity programmes to drive better representation in our leadership, and ensuring diversity and inclusivity in our workforce as well as the journalism and content we produce. We also currently have 13 employee led networks and groups that support our strategy and connect like minded employees socially.

Benefits

Some of our benefits include:

• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
• Wide range of training available, plus full LinkedIn Learning access
• Private medical insurance including coverage for pre-existing conditions
• Discounted gym memberships, free ClassPass at Home, weekly virtual yoga classes
• ‘Bikes for Work’ and ‘Electric Car’ scheme
• Up to 60% discount on Harper Collins books
• Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
• Access to wellbeing benefits such as EAP, physio/massage and counselling
• A generous pension scheme with employer contributions of up to 5%
• 30 days holiday, plus bank holidays and up to 4 volunteering days per year

We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive any information in a different way or for us to do anything differently to support you apply for any of our roles please contact us on [email protected].