Head of Sales and Ad Technology

Head of Sales and Ad Technology

Location: UK & Hybrid (London or Manchester)

Full-Time | Permanent

Business Area: Audio | Reporting to: Group Technology Director – Audio

We’re not just transforming our tech; we’re reshaping how we commercialise audio at Bauer.

As we unify our audio infrastructure across nine European markets, we need a Head of Sales and Ad Technology to lead the charge in modernising our commercial tech stack. You’ll guide the transformation of CRM and advertising platforms across the group, influencing outcomes and enabling revenue growth, not through control, but through cross-functional collaboration and trust.

Whether you're an experienced leader in ad tech or a rising star ready for your next leap, this is your chance to take ownership of a role with real strategic weight and a clear commercial impact.

What You’ll Be Doing:

• Shape and Modernise Our Ad Tech Stack: Lead the rollout of scalable, cloud-first advertising systems across multiple markets.
• Drive Revenue Through Innovation: Deliver smart solutions that boost ad inventory value and optimise delivery to broadcast audiences.
• Empower Our Commercial Teams: Oversee CRM and self-serve ad tools that streamline workflows and enhance targeting.
• Use Data to Deliver Insight: Champion data-driven decisions across customer segmentation, audience analysis, and campaign optimisation.
• Lead Four Core Teams: CRM (HubSpot & Dynamics), Ad Sales (Planit), Studio (cloud AdServe replacement), and rollout/delivery teams.
• Influence Across Functions: Work closely with commercial, editorial and technology stakeholders — from execs to ops — to bring everyone along on the journey.

Leadership Style:

This is a role of influence, not command. You’ll lead through listening, collaboration, and strategic vision — gaining trust and buy-in across markets, departments, and seniority levels.

What You Bring:

• A proven track record in advertising and CRM technology, ideally in media or broadcast
• Experience modernising and rolling out scalable systems across multiple regions
• A commercial mindset with a flair for driving adoption and user engagement
• Excellent interpersonal skills — you can build bridges between product, tech, sales and leadership
• A calm, collaborative leadership style grounded in integrity and influence
• You may be a senior candidate ready to apply your knowledge — or a high-potential internal applicant looking to step up into a role with more strategic responsibility

Why Join Us:

This is a pivotal role in Bauer Media Audio’s transformation programme. You'll be enabling smarter selling, better customer insight, and a futureproof commercial platform across Europe.

About Bauer Media Group

We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. From women’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France – both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives.

What’s in it for you

• You’ll have 25 days holiday, bank holidays & 2 volunteer days to use.
• Your development matters, so access to our internal training provider – Bauer Academy, is a huge win.
• We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
• You’ll have the opportunity for flexible working.
• And much more! Find the full details of our benefits here

If you have any feedback regarding our UK recruitment process, please email [email protected] we would love to hear from you.