Head of Sales - Beer

Overview:

Jack & VMA GROUP are seeking a highly experienced and commercially driven Head of Sales to join a leading name in the alcohol industry, representing an iconic beer brand across both On-Trade (pubs, bars, restaurants) and Off-Trade (retailers, supermarkets, wholesalers) channels. This is a pivotal role, blending strategic account management with hands-on sales leadership, aimed at driving brand visibility, securing listings, and delivering sustainable revenue growth.

Please only apply if you have experience within the specific sector as this is a prerequisite from our client.

Key Responsibilities:

• Account Management: Lead and grow key national accounts across Off-Trade and On-Trade sectors, ensuring deep relationships with buyers, wholesalers, and independent groups.
• Sales Execution: Deliver on agreed sales targets, securing new listings and promotional activations across trade channels.
• Strategic Planning: Develop and implement tailored business plans and joint business partnerships (JBPs) for key accounts, aligned with overall brand strategy.
• Commercial Negotiations: Lead pricing, promotional agreements, and contract negotiations to maximise profitability.
• Market Insight: Monitor industry trends, competitor activities, and consumer behaviours to inform strategies and identify new opportunities.
• Cross-Functional Collaboration: Work closely with marketing, sales team, and supply chain teams to ensure seamless execution of brand initiatives in trade.
• Territory Coverage: Regular field visits across the UK, ensuring strong visibility of the beer brand in both On and Off-Trade environments.

Candidate Requirements:

• Minimum 8 years’ experience in sales/account management within the Alcohol/Beer industry
• Proven success managing both On-Trade and Off-Trade accounts at a national level.
• Strong strategic and commercial acumen with a track record of delivering revenue and profit growth.
• Deep understanding of the UK alcohol industry, including routes to market, category management, and trade dynamics.
• Excellent negotiation, relationship-building, and stakeholder management skills.
• Self-motivated, results-driven, and adaptable to a fast-paced, entrepreneurial environment.
• Trusted network of contacts within Beer environment
• Full UK Driving Licence and access to own vehicle (essential for national travel).

Package:

· Competitive Base Salary (DOE)

· Bonus Scheme

· Car Allowance / Mileage Expenses

· Pension & Benefits

· Opportunities for career growth within a fast-growing brand portfolio

Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.