HubSpot Marketing Executive

HubSpot Marketing Executive

Location: Hybrid, London

Type of contract: Permanent, Full time

Salary: £30,000 to £33,000

Who we are: Oxford International

Oxford International Education Group is a renowned institution dedicated to providing exceptional educational experiences to international students. With a global presence and a commitment to academic excellence, we strive to empower students to achieve their full potential and thrive in a dynamic, interconnected world. We are proud of our culture and have recently been officially certified as a Great Place to Work ©!

Job purpose

Over the last couple of years, we have upgraded and expanded our marketing automation and CRM capabilities including the implementation of HubSpot CRM platform to complement our technology stack. Many areas of the business have been quick to get involved with using HubSpot and we now support many users across Marketing, Sales, Business Development and Admissions.

We are looking for a HubSpot Marketing Executive to support with optimising and further expanding HubSpot’s marketing automation capabilities across all business divisions.

You will need to have previous experience with HubSpot, particularly the Marketing and Operations Hubs, to drive continuous development of the platform. You will have strong problem-solving skills and the ability to positively challenge current processes in a constant drive for improvement.

We have both low and high consideration products, available at a range of price points. As such, you will need to understand adapting messaging and approach to service a wide variety of customer needs and behaviours.

This role will also share responsibility for maintaining training documentation and marketing templates requiring effective communication and relationship building skills.

Main duties and responsibilities:

• Creation and optimisation of customer nurture journeys from lead capture through to application across B2C and B2B campaigns
• Maintenance of HubSpot marketing templates (forms, emails, landing pages) ensuring compliance with best practice and data protection
• Creation and optimisation of automated workflows to improve platform efficiency
• Creation, maintenance and optimisation of HubSpot reports and dashboards to help stakeholders track KPIs
• Share responsibility for creating and maintaining thorough training documentation to expand our HubSpot Knowledge Hub and support stakeholders in their use of the platform
• Support stakeholders with A/B testing and optimisation across emails and landing pages
• Support the HubSpot Team in planning and executing key projects and team objectives
• Serve as another point of contact and knowledge for the HubSpot platform
• Work within HubSpot to ensure data hygiene and GDPR compliance through data management and audience segmentation.
• Actively seeking ways to improve and expand HubSpot usage
• Establish productive, professional relationships with a wide range of key stakeholders
• Perform any other duties commensurate with the role as reasonably required from time to time

Person Specification

Statutory requirement

• Eligibility to live and work in the UK
• Willingness to undergo a DBS check or overseas equivalent

Qualifications

• Undergraduate degree (Desirable)
• HubSpot Certification (Desirable)

Experience and knowledge

• Significant experience in marketing automation/CRM
• HubSpot experience, specifically with building workflows
• Experience with Operations Hub and data cleaning
• Experience of email marketing including A/B testing and audience segmentation
• Experience with HubSpot landing pages
• Experience of working with Microsoft 365 including; Microsoft Word, Excel, PowerPoint, Outlook, Teams and OneDrive
• Analytical skills with the ability to use data to inform decisions and measure impact
• Understanding of GDPR and data hygiene
• HTML coding (Desirable)
• Javascript knowledge (Desirable)
• PowerBI experience (Desirable)
• Advanced Excel user (Desirable)
• API/Integration experience (Desirable)

Skills and abilities

• Excellent verbal and written communication skills
• Excellent interpersonal skills with the ability to engage with a diverse range of stakeholders
• Excellent time and project management skills with the ability to juggle a range of competing demands
• Ability to work independently and proactively
• Critical thinker with excellent problem-solving skills
• Excellent attention to detail
• Ability to analyse data, provide reports and to propose corrective action

Personal qualities

• Adopts a collaborative approach to working
• Flexible and responds positively to new challenges, always seeking solutions
• Committed to producing a high standard of work
• Strong cultural awareness and knowledge
• Empathetic and able to deal with people from a range of nationalities and cultures

This job description is provided as a guide to the role. It is not intended to be an exhaustive description of duties and responsibilities and may be subject to periodic revision.

Oxford International is committed to safeguarding and promoting the welfare of children, and applicants must be willing to undergo child protection screening appropriate to the post, including checks with past employers and the Disclosure and Barring Service. This role involves working with children and is exempt from the Rehabilitation of Offenders Act 1974.

Oxford International is an equal opportunity employer. Every applicant and employee has the same opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.