Influencer Acquisition Executive (4 Months FTC)

London, England, United Kingdom

12/2/2024

The Company

NewGen is a social-first creative and creator agency that stands at the forefront of culture, creators and community.

On a mission to challenge outdated advertising methodologies, and present a new way of doing things, it exists to revolutionise social connections, making advertising more relevant, engaging, fun, and effective.

With its genesis as a gaming influencer agency, it has honed its community expertise, connecting with modern consumers in a way that aligns with how it interacts, shares, and makes decisions in the digital age.

The Role

We are seeking a versatile and experienced individual who will be responsible for identifying, evaluating, and outreaching to creators across various social media platforms to NewGen. The ideal candidate will have a strong understanding of influencer marketing trends, excellent communication skills, and a passion for building relationships with creators.

This role requires a careful eye for up and coming creators within the industry, including a clear understanding of various social media metrics. A genuine passion for the well-being of our creators and providing insightful means of growing their careers is essential. This a 4-months Full Time contracted role.

The Responsibilities

• Research and identify potential influencers that align with the brand's image and target audience
• Initiate contact with influencers through personalized outreach and maintain a professional and engaging communication style
• Monitor and review content produced by influencers to ensure it meets brand standards and campaign objectives
• Prepare regular reports on outreach response rates, call responses and conversions, providing insights and recommendations for future actions
• Collaborate with the management team and broader NewGen teams to strategize and contribute to action plans for robust acquisition strategies
• Stay updated on the latest trends, tools, and best practices in influencer marketing
• Maintain a strong understanding of branded content on video and social platforms, including YouTube, Facebook, Twitter, Instagram, TikTok, and Snapchat
• Manage projects from inception to completion
• Stay knowledgeable and focused on the creator economy landscape
• Demonstrate proficiency in language and communication across all verticals
  
  
  

Requirements

• Excellent verbal and written communication skills
• Strong experience in talent management and digital advertising
• Ability to work independently and collaboratively in a fast-paced environment
• In-depth understanding of the creator economy landscape from both operational and talent perspectives
• Flexibility, strong multi-tasking abilities, and a willingness to work across all functions of a creator roster
• Excellent negotiation, communication, and interpersonal skills
• Knowledge of YouTube, Twitch, Twitter, and Instagram analytics (i.e., best practices, ability to analyze, prepare, and present data) is a plus
• Strong organizational skills and attention to detail
• Established network within the influencer and social media community
• Proficiency with influencer marketing tools and social media platforms
  
  
  

Benefits

• 36 days holiday per year, including a 10-day block "reset", Christmas closure and birthday day off
• Ben Allowance - Subsidised bespoke benefits package giving you access to benefits you want (Childcare, enhanced pension, healthcare, gym, Netflix, Deliveroo, you name it, it's on there)
• Access to Vitality Healthcare for health insurance
• Enhanced Maternity & Paternity policy and enhanced policies for same-sex and non-binary couples
• Enhanced compassionate leave so you can genuinely take the time you need
• Flexible working hours give you an earlier start for an earlier finish or a later start for a later finish. We want you to work in a way that works best for you and your life
• Company away days!
• Community days - we give you time off to go support a cause you believe in!
• There are plenty of clubs/societies, and if we don't have something that suits you, you can always suggest it
• Holiday office closure & additional time off for religious holidays