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The Company
NewGen is a social-first creative and creator agency that stands at the forefront of culture, creators and community.
On a mission to challenge outdated advertising methodologies, and present a new way of doing things, it exists to revolutionise social connections, making advertising more relevant, engaging, fun, and effective.
With its genesis as a gaming influencer agency, it has honed its community expertise, connecting with modern consumers in a way that aligns with how it interacts, shares, and makes decisions in the digital age.
The Role
We are seeking a versatile and experienced individual who will be responsible for identifying, evaluating, and outreaching to creators across various social media platforms to NewGen. The ideal candidate will have a strong understanding of influencer marketing trends, excellent communication skills, and a passion for building relationships with creators.
This role requires a careful eye for up and coming creators within the industry, including a clear understanding of various social media metrics. A genuine passion for the well-being of our creators and providing insightful means of growing their careers is essential. This a 4-months Full Time contracted role.
The Responsibilities
- Research and identify potential influencers that align with the brand's image and target audience
- Initiate contact with influencers through personalized outreach and maintain a professional and engaging communication style
- Monitor and review content produced by influencers to ensure it meets brand standards and campaign objectives
- Prepare regular reports on outreach response rates, call responses and conversions, providing insights and recommendations for future actions
- Collaborate with the management team and broader NewGen teams to strategize and contribute to action plans for robust acquisition strategies
- Stay updated on the latest trends, tools, and best practices in influencer marketing
- Maintain a strong understanding of branded content on video and social platforms, including YouTube, Facebook, Twitter, Instagram, TikTok, and Snapchat
- Manage projects from inception to completion
- Stay knowledgeable and focused on the creator economy landscape
- Demonstrate proficiency in language and communication across all verticals
Requirements
- Excellent verbal and written communication skills
- Strong experience in talent management and digital advertising
- Ability to work independently and collaboratively in a fast-paced environment
- In-depth understanding of the creator economy landscape from both operational and talent perspectives
- Flexibility, strong multi-tasking abilities, and a willingness to work across all functions of a creator roster
- Excellent negotiation, communication, and interpersonal skills
- Knowledge of YouTube, Twitch, Twitter, and Instagram analytics (i.e., best practices, ability to analyze, prepare, and present data) is a plus
- Strong organizational skills and attention to detail
- Established network within the influencer and social media community
- Proficiency with influencer marketing tools and social media platforms
Benefits
- 36 days holiday per year, including a 10-day block "reset", Christmas closure and birthday day off
- Ben Allowance - Subsidised bespoke benefits package giving you access to benefits you want (Childcare, enhanced pension, healthcare, gym, Netflix, Deliveroo, you name it, it's on there)
- Access to Vitality Healthcare for health insurance
- Enhanced Maternity & Paternity policy and enhanced policies for same-sex and non-binary couples
- Enhanced compassionate leave so you can genuinely take the time you need
- Flexible working hours give you an earlier start for an earlier finish or a later start for a later finish. We want you to work in a way that works best for you and your life
- Company away days!
- Community days - we give you time off to go support a cause you believe in!
- There are plenty of clubs/societies, and if we don't have something that suits you, you can always suggest it
- Holiday office closure & additional time off for religious holidays
