Integrated Marketing Manager, Northern EU

Messy spend management is tricky business. And tedious processes are a lose-lose situation for all involved, not just finance. At Pleo, we're changing that. We build spend solutions that make managing money seamless, empowering, and surprisingly effective for finance teams and employees alike—with a vision to help all businesses ‘go beyond’.

The word ‘Pleo’ actually means ‘more than you’d expect’, and living by that mantra has been the secret to our success over the last 10 years.

Now, we’re at a pivotal moment in our journey; every move we make has a direct impact on our 40,000+ customers, our business, and our collective success. We need people who take pride in uncovering customer needs, who turn complex problems into simple solutions, challenge the way things are done (respectfully), and always aim high. With great ambitions driving us forward, we can’t say we’ve got this whole thing figured out. And frankly, that’s half the fun! What we can say is that we’re a driven, progressive, and, importantly, a kind bunch of 850+ people from over 100 nationalities, all committed to delivering the future of business spending, together.

About The Role

We're looking for an Integrated

Marketing Manager Northern EU (UKI + Nordics with a bigger focus on the UKI market) to join our Marketing team at Pleo. In this role, you'll own and drive the field marketing strategy and execution for the Northern EU region as we scale, supporting the sales and partnerships team to align marketing initiatives with sales objectives. If you're excited about shaping our growth trajectory in a key European market and fostering a powerful partnership between sales and marketing and are passionate about the FinTech industry and revolutionising business spending, then this is the opportunity for you!

👀 We are looking for profiles based in London. In London you will be required to go to our office at least 3 days per week.

What you'll be doing

As a Marketing Manager, Northern EU, you will:

• Responsible for developing and executing integrated field and regional marketing programs (events, webinars, roundtables, roadshows, co-marketing activities, digital media initiatives) that drive awareness, engagement, and qualified pipeline for our sales team and deliver on pipeline and revenue targets
• Strategise and oversee the execution of a mix of sponsored and owned events and experiences with a localised approach to maximise impact and engagement (pre-event promotion, onsite branding, lead capture, and post-event follow-up) - tailored to our key ICP and buying personas

Develop account-based marketing programs targeting key mid-market accounts in collaboration with the sales and SDR teams

Leverage digital channels (email, social, content syndication, paid) to amplify field activities and ensure consistent follow-up

Work closely with our integrated marketers on landing and localising global campaigns.

Collaborate closely with the Sales and Partnerships team to develop and align marketing initiatives with sales objectives, fostering strong collaboration

Analyse and report on performance metrics to inform strategy and communicate results to leadership

Coordinate with external agencies and internal partners, including the PR and wider marketing teams, to ensure consistent messaging and maximise reach

What you bring

You'll thrive in this role if you have:

• A solid understanding of B2B SaaS marketing, with the ability to craft and execute comprehensive field marketing strategies
• A background of at least 5 years in a relevant B2B marketing role with experience in field, regional, or account-based marketing with direct sales alignment
• Strong financial acumen and the ability to manage budgets and calculate marketing ROI

A passion for building strong relationships and excellent communication skills for collaborating with sales, PR, and other stakeholders

Excellent analytical skills and the ability to adapt strategies based on data in a dynamic market

Experience with FinTech is highly advantageous

Strong project management and communication skills—you thrive at the intersection of strategy and execution

Experience with CRM and marketing automation tools (HubSpot, Salesforce, Marketo, etc.)

Proven track record in successful event management

Fluent in English (our company language)

Who you'll be working with and reporting to:

You’ll report to our Head of Integrated Marketing and work closely with teams in sales. Our team of 5 is highly collaborative and dedicated to marketing strategies for each of our markets.

Show me the benefits!

• Your own Pleo card (no more out-of-pocket spending!)
• Lunch is on us for your work days - enjoy catered meals or receive a lunch allowance based on your local office 🍜
• We offer 28 days of holiday + your public holidays
• Option to purchase 5 additional days of holiday through a salary sacrifice