Investment Senior PR Manager

Job Title:  Investment Senior PR Manager

Department: Client Office

Location: London

Contract Type: Permanent

The Role

Purpose - To drive our consumer brand reputation with the investment and trade media, including charities and specialist publications, achieving a level of positive amplification of brand narrative that helps us establish ourselves as a top 3 for mentions and positive sentiment in key national and specialist media. To support the Director in orchestrating and building a strong and high functioning press office team to deliver a fully integrated corporate communications and media engagement strategy for the whole business, supporting the team and internal stakeholders as required, and in particular driving overall brand awareness and reputation in the crowded asset management industry for RAM. The role does not normally include broader corporate PR, including in the areas of responsible business and investment or consumer PR, including speaking about the RAM funds with personal finance and consumer audiences.

Outcomes of the Role

+ To work collaboratively with the Director as part of the function to support a communications strategy and programme for the Group which connects to brand purpose and values and engages professional and institutional audiences as part of an integrated and agreed approach.

• To carry and make relevant our positive brand narrative for key investment and

specialist media audiences in line with our brand positioning and our wider corporate

brand narrative, communications strategy, and team.

• To lead the development of our press office capability targeting professional and

institutional audiences, liaising with key media, developing media lists and related

thought leadership, opinion pieces, blogs and features to support RAM and wider

Group initiatives developed as part of a wider corporate communications team.

• To develop a systematic B2B: media engagement plan, segmented by audience,

organising key events (1:1 or group lunches, invitation to events) and ensuring

appropriate frequency of contact with key journalists based on their relevance to our

communication goals.

• To proactively and reactively write cut-through content that aligns to these audiences

and that the media is interested in covering and can also be leveraged on other

touchpoints (i.e. email marketing social media, blog for SEO purposes etc) – in line

with the messaging and objectives of the wider corporate brand strategy and team.

+ To maintain and tap into the list of our most credible spokespeople, creating a platform for their voice in support of the Rathbones brand via print, radio and TV broadcast, notably to support fund managers and senior leaders in RAM.

+ To support and enable B2B marketing campaigns aligning the PR approach to the goals of these campaigns, producing relevant thought leadership that can be amplified by the media and which is agreed as part of the overall comms strategy.

+ To orchestrate our investment and trade media company events, speaker opportunities and awards submissions as part of a wider strategy to support the Group led through the function, liaising as needed with other team members and other stakeholders

+ To support work across the function to streamline the Group’s use of external agencies and optimise value and cost-effectiveness, helping to identify areas of specific need, also potential overlap and saving, as the business builds it capability in-house.

Knowledge, Skills and Experience

• You will be well connected with UK journalists across the media relevant to asset management, IFA and institutional / professional investors, ideally also with some international contacts and experience.

• Possessing a keen news sense, and interest in wealth and asset management, you will have a good understanding of the sector(s), gained either as a journalist or working in PR and media relations with journalists in asset management for minimum of 3 years

• A self starter, who likes getting things done, you will be curious and enjoy identifying, helping to build, write and create stories from our business relevant to the wider news agenda to help position us with target audiences and support our wider comms strategy

• You will be a good listener, and collaborative, both with other teams working on external brand and marketing and stakeholders from all parts of our business, also possess good influencing skills and an ability to form relationships with a wide mix of internal and external stakeholders