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Description
Channel Partner Management
Supporting the RSM in developing and maintaining strong relationships with channel partners, including resellers & distributors. Act as the primary point of contact for assigned channel partners. Review install base lists with partner on a regular basis maximize technical re-fresh activity.
Strategic Planning And Execution
Collaborate with partners to create joint business plans, set sales targets, and identify RSM direct customer growth opportunity customer meetings. Monitor partner performance, ensuring alignment with agreed-upon goals and strategies. Drive “From Channel” and “Deal Registered” revenue.
Channel Sales Enablement
Provide partners with the tools, resources, and training needed to successfully market and sell products or services and arrange RSM customer meetings. Conduct regular business reviews to track progress, identify challenges, and implement solutions.
Revenue Generation
Drive sales growth through the channel by implementing marketing and promotional strategies and support Regional Sales Managers in developing Net New Customer meetings. Negotiate contracts and agreements with partners to ensure mutually beneficial outcomes.
Market And Competitive Analysis
Stay updated on market trends, customer needs, and competitor activities to inform channel strategy. Provide feedback to internal teams on product and service improvements based on partner input. Work closely with Field Marketing Teams to develop strategies for Market Development Funds (MDF) and Co-op Development Funds (CDF) budget allocation, focusing on driving In-Flow and achieving measurable results. Cross-Functional Collaboration. Act as an advocate for channel partners within the organization.
