Junior Manager, Digital Marketing

At BMG, we recognise the power of music and are dedicated to ensuring it thrives. We are a community of artists, songwriters, and partners, working together to create music and build lasting careers. Here, music creators find not just a business partner, but a trusted home where their work shapes culture and leaves a legacy. Together, we evolve and grow.

We believe that creativity flourishes when people feel they belong. That means building a culture where everyone can show up as themselves, contribute freely, and be treated with fairness and respect - whatever their background, identity, or life story. We’re committed to creating a workplace where individuality is valued, inclusion is intentional, and everyone has the chance to grow. All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.

Junior Manager, Digital Marketing (New Recordings)

London

Your Mission

You will be responsible for curating and executing holistic digital marketing campaigns for a diverse range of artists and projects. You will work directly with artists and their teams to bring the artist brand and their music to life on digital platforms. You’ll build innovative social media strategies, creator marketing partnerships, nuanced and data driven digital advertising campaigns and collaborations with key digital platform partners. You'll balance creativity with data analysis and employ agility to pivot as needed. You’ll be part of a global digital team that aligns closely with colleagues in digital sales & streaming.

What You'll Be Doing

• Develop and execute innovative digital marketing strategies for artists, focusing on audience growth and engagement.
• Manage social media strategy, content planning across all key digital platforms (TikTok, Instagram, YouTube, Facebook, X, etc.), and digital/creator partnerships.
• Analyse performance data and audience insights to inform strategy and generate meaningful reports for artists and managers.
• Drive artist database growth and implement CRM strategies (email marketing, community platforms).
• Actively research and integrate AI, new technologies and emerging digital trends into marketing campaigns.
• Collaborate with Marketing Operations on paid media campaigns.
• Build and maintain strong relationships with artist managers, internal teams, and digital partners (Meta, TikTok, YouTube/Google, etc.).
• Oversee creative content development and production, working with internal and external creatives.
• Continuously seek out and implement innovative marketing and content opportunities with digital partners.

What We Are Looking For

• Ideally 1-3 years demonstrated experience in digital marketing or social media, preferably in the music or entertainment industries.
• Technical understanding of social media platforms, including TikTok, Instagram, YouTube, X/Twitter, Snap, Facebook, etc
• Experience in devising engaging and innovative creator partnerships, with a tangible impact on driving campaigns forward.
• A creative thinker, able to confidently manage an artist’s online presence and come up with exciting digital initiatives.
• A strong interest in AI, new tech and innovation.
• A practical and organised candidate, familiar with music industry tools for analytics, smart-linking, advertising, social posting, etc.
• Passion for, and a knowledge of the music industry, including being well versed in a variety of genres and up to date on music industry status quo.

Desirable Skills

• Experience in feeding meme culture and seeding content out to help it spread online through different communities.
• Experience with API authentication (OAuth, API keys); ability to integrate third-party APIs into product workflows and / or create dashboards through API plug-ins
• Experience with either or all: Adobe Photoshop, Premiere Pro, After Effects, other editing & design software.

Now What's In It For You

• 25 days pro-rated annual leave, plus 3 days between Christmas & New Year and an extra day for your birthday!
• Flexible working opportunities.
• Subsidised gym membership.
• Private Health Insurance.
• Competitive pension scheme.
• All parents, regardless of gender or sexual orientation, will receive 6 months of fully paid parental leave.
• Annual gig allowance.
• Artist showcases.
• Cycle to work scheme.
• Season Ticket Loan.
• Workplace Nursery Scheme
• Access to our Employee Assistance Programme.
• Give As You Earn Scheme.
• A fun and sociable office environment.

Ready to shape the future of music?