Key Account Executive - North Birmingham, Stoke and Derby

Job Description

Job Title-

Key Account Executive - North Birmingham, Stoke and Derby

About Us-

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

 

Join us to create a career worth celebrating!

 

About The Function-

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

 

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

 

Here at Diageo, we are looking for a commercially minded Account Executive to join our On Trade channel in North Birmingham, Stoke and Derby. As a Key Account Executive within the On Trade you get to work with category leading brands Smirnoff, Guinness and Tanqueray, as well as our exciting innovation and premium brands such Johnnie Walker, Chase and Casamigos. 

 

You are responsible for key independents and groups in the area; making sure our customer, category and brand plans are implemented brilliantly in outlet. You will make sure that wherever we connect with a customer or a consumer; they will enjoy working with or drinking our brands. 

 

What are your responsibilities as Account Executive On Trade? 

 

The role of the Key Account Executive is to own and lead the commercial agenda and Diageo performance within the given area.  Managing circa 250-300 outlets directly, where the primary objective is to deliver spirits and Guinness distribution and secure pouring agreements for the full Diageo portfolio. The KAE is responsible for coordinating world class activation to be delivered by a dedicated Brand Activation Ambassador for your city. Our KAEs support the activity within their city, you will play a leadership role across the city team. 

It’s your responsible that all the outlets in your zone are perfectly implemented versus our predefined outlet execution standards. 

 

Key Accountabilities include: 

• Coordinator of performance across the sales territory – supporting roles within the city are: Sales Executives, Quality Executives, Brand Activation Ambassadors
• Secure distribution & pouring agreements across circa 250-300 outlets for the full Diageo portfolio 
• Deliver against a full year annual operating plan (FY AOP) in line with our field sales ambition 
• Responsible for developing customer relationships across your account base 

Responsible for determining who manages new business opportunities within the team 

Own the Route to Market (RTM) relationships for the city 

In outlet performance and execution levels accurately tracked and measured (in CRM system where deployed) 

Responsible for the quality and serve standard of Guinness Draught with the support of the Quality Executive within the city. 

 

These are the qualities/previous experience we are looking for to ensure you will be set up for success as an Account Executive within the On Trade? 

 

• On Trade experience in a similar sales/activation led role or from the trade inc outlet management. 
• Relationships – Has the ability to build strong relationships with customers and route to markets. 
• Commercial Competence – can handle value, forecasting, and investment decisions. 
• Knowledge of the city, the trade and the RTM relationships. 
• Target Driven – Will to win! You have the drive, appetite and ambition to excel within a challenging target driven environment. 
• Team coach – will be a key member, coach and mentor of the city team 

Organised – can manage a host of priorities. 

Agile – must be comfortable adapting and flexing workloads to accommodate business needs. 

 

Please note you must demonstrate you have the right to work in the UK, be over 21 years of age and hold a full, clean driving license and proof of driving experience of at least 1 year. 

Flexible Working Statement-

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Diversity statement-

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, attitudes, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type

Regular

Primary Location:

1HQ

Additional Locations :

Job Posting Start Date

2025-12-12