Lead Brand Manager

We have a fantastic opportunity for a Lead Brand Manager for B2B and Trade led Brands to shape and deliver the marketing strategy for two commercially successful interiors brands within the Sanderson Design group portfolio. With a strong trade and account-based marketing focus, you will lead brand development and campaign execution, ensuring robust support for our largest customer account, based in the USA.

The ideal candidate will possess strong commercial acumen, exceptional stakeholder management skills, and experience delivering impactful B2B campaigns within a fast-paced, product-focused environment.

About us:

Sanderson Design Group plc is a luxury interior design house, home to six iconic brands with over 165 years of history: Sanderson, Morris & Co., Harlequin, Zoffany, Clarke & Clarke, and Scion. Our portfolio spans fabric, wallpaper, and paint, with manufacturing capabilities through Anstey and Standfast & Barracks. Our purpose is to ‘bring the beautiful into people’s homes and lives’ and we are the proud owner of one of Europe’s largest design archives, with over 75,000 historical documents and artworks. We also have a growing international licensing programme which supports our strategic global expansion.

Responsibilities:

Brand & Marketing Strategy

• Define and lead a progressive brand vision, upholding clear brand DNA and guidelines that resonate with contemporary consumers in key global markets, especially the USA.
• Lead brand marketing strategy and campaigns across trade-first customer journeys.
• Define compelling, commercially grounded brand propositions for a diverse global audience.
• Champion brand evolution that balances value, and relevance. Work closely with design, merchandising and commercial teams to deliver cohesive and impactful go-to-market strategy.

Consumer Insight & Market Analysis

• Monitor Market trends, brand health, customer insights, sales data, and digital KPIs to inform go-to-market and communications plans.
• Working closely with product and merchandising to establish performance specifications, cost and price parameters, market applications and sales estimates.
• Stay attuned to digital and lifestyle trends to evolve brand direction and storytelling.

Key Account & Partnership Marketing

• Own the strategic marketing relationship with our largest US customer.
• Collaborate with sales and merchandising teams to deliver tailored trade campaigns and showroom activations.
• Support the sell-in and sell-through cycle with powerful marketing tools, assets and messaging.

B2B Campaign Delivery

• Lead global and regional launch plans in partnership with Sales and Product teams.
• Support Trade hub activity ensuring lead generation and growth.
• Plan and execute omnichannel B2B campaigns including print, digital, in-store and showroom.
• Manage brand calendar, marketing toolkits and campaign sign-off processes.

Stakeholder Management

• Collaborate with internal teams (UK and US) to ensure alignment of messaging, product priorities and retail rollouts.
• Ensure partner-specific marketing activity is brand-right and aligned with overall commercial goals.

Campaign Delivery & Activation

• Lead seasonal launch campaigns from strategic planning through to execution, carefully driving storytelling and trading plans seamlessly with the digital team.

Collaboration & Team Leadership

• Partner with digital and creative teams to optimise performance.
• Support licensing partners(where relevant) with toolkits and local campaign materials.
• Manage and mentor a marketing executive or coordinator where applicable.

Brand Objectives, Reporting and tracking

• Measure and report performance of all marketing campaigns and assess ROI and KPIs.
• Implement learnings for future activations.
• Monitor initial impact of collection launch across customer feedback, distribution channels and sales territories.
• Manage brand Budget ensuring a profitable outcome.

Skills & Experience required:

• Significant experience in B2B brand or marketing roles within interiors, fashion, lifestyle or design sectors
• Demonstrable success in managing large trade accounts or retail marketing campaigns