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Joining Busuu means being part of one of the top EdTech companies in the world, a multiple award-winner recognised for its innovation and impact in language learning.
Busuu’s vision is to empower people through languages. We are the world’s largest online community for language learning, with 120+ million registered users. We make learning a language easy by combining AI-powered courses with feedback from our global community of native speakers and lesson content designed for real life.
Busuu is part of the global Chegg family. Chegg is the leading student-first connected learning platform and a NYSE listed company.
What does a Lead Creative Designer do at Busuu?
We are looking for a Lead Creative Designer to take ownership of the creative design function at Busuu. You will be working within the wider marketing team to create assets that deliver impact and brand recognition with our audiences. You will be instrumental in leading the creative design team to deliver results for our campaigns across our organic and paid channels. This role also works closely with the Product designers to ensure consistency and brand impact across all touchpoints.
The Lead Creative Designer will be responsible for developing new and innovative concepts and designs that increase brand engagement and conversion metrics, improving the efficiency of our marketing.
You will work closely across the business with our Marketing, Product and Education experts to ensure brand consistency and creative impact throughout.
You will be part of a diverse and cross-functional team whose work will positively impact the lives of millions of people – inspiring them to learn together with Busuu.
What You Will Be Doing
- Lead and inspire the creative design team, providing line management for our in-house designers and resource management and direction for our design freelancers
- Your fresh and inspiring ideas will be applied to our campaigns to help build our brand and engage our audiences, leading to conversion
- Apply your creativity and your commercial acumen to deliver creative solutions to briefs, both in terms of ideation and resource management
- Work closely with the rest of the business to understand and drive OKRs by providing creative solutions with demonstrable impact
- Oversee the design team’s workload, working with the rest of the business to ensure design work focuses on projects that deliver impact against wider goals
- Be commercially-minded in your execution, including by initiating creative tests and hypotheses on how to optimise the impact of creative on campaign results
- Have ownership of our design system and brand guidelines, ensuring our brand book and templates are kept relevant and refreshed as needed
- Hands on graphic design work on day-to-day design tasks, projects and campaigns, artworking final designs, localising and rolling out marketing design assets
- Work closely with the Creative Strategy Director to ensure the briefing and feedback process is running smoothly for both the design team and internal stakeholders
- Lead cross-team design and creative sharing sessions to help drive consistency of the brand experience across marketing and product
- Work across paid and organic digital channels including email, in-app, social media, ASO, SEO and display and occasionally create branded merchandise & materials for events & team activities
- Work closely with Product Designers to ensure consistency across marketing and product
What we’re looking for in a Lead Creative Designer
- 5+ years experience leading design teams (with a marketing, advertising or branding focus); experience in a tech or product-led environment a plus
- You will be a well versed all-rounder: a confident graphic designer, with a solid understanding of design principles and how they can be applied to ensure both brand consistency and drive engagement
- Strategic and focused on the bigger picture, with a desire to understand the business needs and how design can support in driving impact and meeting goals
- Demonstrable experience working collaboratively with diverse stakeholders to deliver creative value for the business
- Confidence to explore new creative approaches to our projects and to challenge ‘good enough’ thinking
- Empathy and demonstrable stakeholder management skills - understand and navigate the challenges of internal teams and see opportunities within the business
- Commercial acumen and a keen interest in staying up to date with the changes in the marketplace and the competitive landscape
- Well versed in Figma
- Experience using Jira or another scrum-based ticketing system to manage workflow
- Illustration, UX, UI or Motion design experience working on vector animations are not essential, but are all a plus
- Excellent communication and presentation skills
- Passion for language education and digital learning is always a plus
- Experience working in an international context, with localisation teams and adapting designs to different locales is a plus
- Experience with creative testing to drive marketing response is a plus
At Busuu we want to ensure that you have access to some great benefits:
- Our centrally located offices are well-equipped with free breakfast, plenty of snacks and fresh fruit
- You get 2 free lunches per week at our office that you can choose out of a wide selection of restaurants in the area
- Busuu offers a great Private Health Insurance scheme
- There is a personal training budget just for you, so you can learn more in your field to ensure our employees can continuously grow and progress in their careers
- We like to support our teams with their work-life balance so we offer flexible working hours and a hybrid model of working
- We offer enhanced maternity and paternity leave (depending on location)
- Staying connected as a team is very important to us, so we have lots of social activities for you to join such as team lunches, Thursday socials, quarterly team, and company events
What Happens Next
We aim to have a simple and speedy hiring process and we want to make sure that we are right for you as much as the other way around.
- CV application review - We will review it as quickly as possible
- Let’s chat - Quick chat with our team about your experience and the role
- Interview - With the Hiring Manager
- Case Study - At home case study to show off your skills
- Interview - Interview to review the task and meet other colleagues in the team
Our platform is for everyone, and so is our workplace. We pride ourselves on embracing our differences, whether they're cultural, racial, religious, or otherwise. This means each one of us comes to work knowing that we have a voice – and a safe, judgement-free zone to speak freely.
If you like the sound of that, join us. We'd love to hear what you have to say.
