Lead Generation Agent

Lead Generation Agent

Job summary:

Brook Green Supply (BGS) is an independent B2B energy supplier committed to providing energy supply and Net-Zero solutions to industrial and commercial consumers.

As a Lead Generation Agent, you’ll be at the forefront of expanding our direct commercial client base. You will identify new opportunities, develop compelling value propositions, and be contacting some of the largest energy users in the UK space to help them with their procurement requirements.

Essential functions of the job:

• Identify and engage directly with potential clients encompassing both electricity and gas customers.
• Lead the beginning of the sales cycle – engaging customers and warming leads our Direct Sales Team.
• Build long-term relationships with customers.
• Take initiative to drive prospects through the pipeline, converting them leads passed over to our sales team.
• Arrange business meetings with prospective clients to promote Brook Green Supply's (BGS) products and services.
• Receive and convert inbound enquiries into booked meetings and leads with our Direct Sales Team.
• Retrieve service level agreement information to help the sales team call and close.
• Ensure efficient, accurate, and professional information pitch to our potential customers.
• Use of internal resources provided by the business to help land essential KPI’s to drive new business growth.
• Collaborate with the wider team to help increase sales conversion.
• Create and manage a target market sales pipeline, combining both inbound and outbound sales.
• Research and identify new business opportunities, including emerging markets, growth areas, and partnerships.
• Develop a growth strategy focused on both financial gain and customer satisfaction.
• Help plan and execute targeted sales campaigns.
• Prospect well and efficiently to help drive new business sales.

Skills required:

• Proven track record in B2B sales and success in the lead generation space.
• Some knowledge and understanding of the UK energy markets is preferable but not essential.
• Ability to develop and deliver compelling value propositions tailored to customer needs.
• Excellent interpersonal skills – confident, credible, and persuasive, with the ability to build trust and influence stakeholders.
• Entrepreneurial mindset with a drive to add significant value to the BGS business.
• Strong written and verbal communication skills.
• Solutions & analytical skillset to help build our the prospecting process.
• Adaptable, innovative, and customer-centric, thriving in a fast-paced, target-driven environment.
• High attention to detail while managing multiple customers and competing deadlines.
• Comfortable taking ownership, proposing improvements, and influencing internal stakeholders toward strategic directions and process development.

The CFP Energy Group is committed to ensuring equal opportunities, fairness of treatment, dignity and respect, and the elimination of all forms of discrimination in the workplace for all employees/contractors and job applicants.