Lead Generation Manager (B2B Marketing)

Salary: £30k-40k + Bonus

About HausBots

We're HausBots, a robotics company helping manufacturers automate inspection processes. We sell robotics solutions to reliability engineers, operations directors, and plant managers and inspectors at industrial companies and industrial service providers globally, with a strong focus on the US market.

We're a young, ambitious company that's proven product-market fit and is now systematically scaling our go-to-market engine. Most of our revenue comes from relationship-based selling through LinkedIn and industry networks—we're looking for someone to help us systematize and scale this approach.

The Role

We're hiring an Lead Generation Manager to own our outbound pipeline generation. This isn't spray-and-pray cold outreach—this is strategic, research-driven, relationship-focused lead generation that feeds into a 10-month B2B sales cycle.

You'll be responsible for generating 8-10 qualified sales meetings per month through a combination of LinkedIn advertising, warm outbound (to prospects who've shown intent), and strategic account research.

This role sits at the intersection of marketing and sales. You'll work directly with our founder to build relationships with target accounts and feed qualified pipeline to our Sales Executive.

What You'll Do

LinkedIn Advertising (10% of time)

• Manage LinkedIn ad budget targeting appropriate stakeholders
• Run awareness campaigns that keep our brand visible to decision makers
• Test creative, copy, and audiences to improve engagement
• Track which target accounts are engaging and visiting our website

Warm Outbound to Tier 2/3 Accounts (60% of time)

• Monitor intent signals daily (who engaged with our LinkedIn content, visited our website, viewed profiles)
• Build a weekly "warm outbound list" of 30-40 prospects who've shown interest
• Research each prospect (their role, company challenges, recent activity)
• Draft personalized LinkedIn connection requests, InMails, and messages
• Manage outbound sequences in Lemlist and track conversations in HubSpot
• Qualify leads through conversation (Are they the buyer? Do they have budget? Timeline?)
• Book qualification meetings with our Business Development Manager

Strategic Account Research & Support (30% of time)

• Research our top 50 "Tier 1" target accounts deeply (key decision makers, company initiatives, pain points)
• Map buying committees (who are the 3-5 key people we need relationships with?)
• Track company signals (hiring, expansion, funding, challenges) that indicate buying windows
• Find engagement opportunities (they posted on LinkedIn, speaking at an event, etc.)
• Draft personalized outreach messages for our founder to review and send
• Ensure no key relationships go >30 days without a touchpoint

Success Metrics

You'll be measured on:

Monthly:

• 8-10 qualification meetings booked with our Sales Executive
• 30-40 personalized outreach messages sent per week
• 15-20% response rate on outbound messages
• All 50 Tier 1 accounts reviewed weekly for new signals

Quarterly:

• 24-30 qualification meetings booked

Bonus structure:

• £ per meeting that closes into a deal

You're a Great Fit If:

Must-haves:

• 2-3+ years B2B sales or marketing experience (ideally outbound/SDR/BDR role)
• Strong written communication skills (can write personalized, human messages at scale)
• Experience with LinkedIn as a B2B sales/marketing channel
• Comfortable with sales tools (HubSpot, Lemlist, Sales Navigator, ZoomInfo, or similar)
• Highly organized and detail-oriented (you won't let conversations fall through the cracks)
• Self-starter who can work independently without constant oversight
• Understanding of complex B2B sales cycles (6-12 months, multiple stakeholders)

Nice-to-haves:

• Experience selling into manufacturing, engineering, or industrial sectors
• Background in account-based marketing (ABM)
• Experience with US market (we're primarily US-focused)
• Technical curiosity (robotics/automation knowledge helpful but not required)

You'll love this role if:

• You enjoy the research and strategy side of outbound, not just volume metrics
• You like building relationships, not just blasting cold emails
• You're curious about deep tech/robotics and want to learn a complex product
• You want ownership and autonomy—this is YOUR function to build and run
• You're excited to join an early-stage startup where your impact is immediately visible

What We're NOT Looking For

• Someone who just wants to hit volume metrics without caring about quality
• Someone who needs constant hand-holding and can't work independently
• Someone who thinks "outbound" means spamming hundreds of generic messages
• Someone looking for a stable 9-5 role at a large company

Interview Process

Stage 1: Screening call (30 mins)

We'll discuss your B2B outbound experience and see if there's mutual fit.

Stage 2: Work test

Stage 3: Final interview (60 mins)

We'll review your work test together, discuss how you'd approach the role, and make sure there's cultural alignment.

Why Join HausBots?

• Impact: You'll be building the outbound engine from scratch. Your work directly drives revenue.
• Learning: You'll learn how to sell complex, high-value B2B solutions with long sales cycles.
• Autonomy: You'll own this function. We'll give you guidance and support, but you'll have real ownership.
• Growth: As we scale, there's potential to build a team beneath you or move into a broader growth/marketing role.
• Team: Work directly with the founder. Small team, high trust, no corporate BS.