Lead Generation Specialist

The Lead Generation Specialist plays a key role in driving VAKT's growth by identifying new sales opportunities and contributing to both short-term wins and long-term strategic goals.

This position is responsible for generating high-quality leads, supporting revenue expansion, and helping identify areas for market growth.

Responsibilities

• Support the Sales team in building and maintaining a robust pipeline of qualified leads;
• Collaborate with Sales and Marketing teams to ensure lead generation activities align with overall business objectives;
• Analyze market trends to uncover new opportunities for expansion;
• Research, track, and maintain up-to-date records of prospects and leads;
• Conduct outbound calls and outreach to identify new business opportunities;
• Qualify leads through effective communication and needs assessment;
• Maintain and update the lead generation database to ensure accuracy and relevance;
• Conduct customer and market research to identify trends and opportunities;
• Assist in the preparation of proposals, presentations, and other sales materials;
• Provide timely and accurate updates to Sales and Management teams;
• Develop a strong understanding of VAKT’s products and services to support effective lead engagement;
• Measure success using KPIs such as number of qualified leads, pipeline growth, and contribution to sales targets.

Key Skills and Experience

Research & Information Management

• Proven ability to conduct focused, strategic research to identify and qualify leads;
• Comfortable working independently and collaboratively within a team environment;
• Experience in managing and maintaining accurate lead and customer databases.

Communication & Interpersonal Skills

• Excellent verbal and written communication skills;
• Strong interpersonal skills with the ability to build rapport and engage effectively with potential clients.

Analytical & Strategic Thinking

• Data-driven approach to measuring and optimizing lead generation efforts;
• Ability to assess and adapt strategies based on performance insights and trends.

Persistence and Resilience

• Demonstrated ability to work toward targets and manage multiple priorities effectively;
• Resilient mindset with a professional and persistent approach to outreach, including cold calling;
• Comfortable in high-activity environments requiring self-motivation and discipline.

Others

• Prior experience in lead generation, sales, or similar roles;
• Understanding of physical commodity market practices and processes, familiarity with trading and operational systems is a strong plus;
• Experience thriving in a fast-paced, dynamic business environment.

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ABOUT US

VAKT was formed in 2018 by a group of oil majors, traders, and trade finance providers.

Our founding partners recognised a problem that required collective action: the physical post trade process was reliant on manual, complex, repetitive and therefore error-prone processes.

OUR VISION

Our vision is to digitize the physical global commodities trading industry.