Lead Generation Specialist/Business Development Specialist

Role: Business Development Manager (Individual Contributor role)

Location: London, UK (Hybrid)

Role Type: Permanent role

As part of your duties, you will be responsible for:

• Perform highly targeted outbound sales activities such as cold calling, emails, and LinkedIn campaigns to bring in C and C-1 qualified meetings for our must-win clients across chosen verticals. Generate 10 qualified leads in a month.
• Understand customer needs and requirements and develop compelling messaging while uncovering opportunities/leads. Nurture leads through the sales funnel all the way to closure through techniques such as solution demos, sharing of relevant case studies, white papers, etc.
• Daily tasks will include researching prospects, mapping organisation, building account plan,database mining, booking meetings, taking meeting notes, and meeting activity metrics for outbound calls, appointments, meetings and opportunities identified.
• Develop a deep understanding of Client’s proposition and capabilities to deliver the right messaging to clients.
• Leverage tools such as LinkedIn Sales Navigator (LSN), Lusha, Anymailfinder, etc., for database mining and reach out.
• Leverage CRM tools, i.e. Salesforce, Microsoft Dynamics, HubSpot, etc., to track leads and opportunities. Reporting the leads and meetings generated weekly.
• Reporting progress made in email campaigns, cold calls, conversations/responses, etc., every week.
• Engage Sales, Consulting, Engineering and AI organisations at various stages of the lead until it becomes a qualified opportunity where Client can submit a proposal to the client.

Skills and Personal attributes we would like to have:

• A strong work ethic, hunter-type mentality and self-starter.
• Clear, personable and professional verbal and written communication skills.
• Proven track record of achieving quota Q-o-Q and Y-o-Y.
• Coach extended to how to run campaigns to scale this operation in India and Ireland.
• Highly collaborative team player and experienced in working in a fast-paced environment.
• Understanding of regulatory compliances, i.e. GDPR.
• Ability to network with Board, C and C-1 level executives in Fortune 500 companies.
• Designing campaigns relevant to the persona by mapping it against Client’s offerings.
• Ability to qualify leads by understating their priorities, thereby increasing the probability of closures