Lead Performance Marketing Manager

About Updraft

We’re Updraft - the app for smarter credit. Our mission is simple: Credit that lifts you. We help people pay off costly borrowing, spend wisely and build lasting confidence with credit use. As we continue to grow, we’re entering an exciting new phase - bringing Updraft to TV audiences for the first time in 2026.

The Opportunity

We’re looking for a hands-on, analytical and creative performance marketer who can bridge the worlds of digital data and brand-building.

You’ll manage the day-to-day performance of our digital media and advance our attribution model to uncover how every touchpoint - from TikTok to Google - drives our growth.

This is a role for someone who’s as comfortable diving into log-level data and building attribution frameworks as they are exploring how media exposure shifts brand search, conversion rates and LTV.

What you’ll do

• Own paid performance across Meta, Google, TikTok and emerging channels, with clear CAC, ROAS and LTV accountability.
• Lead the creative pipeline with the Design team: write sharp briefs, plan test matrices, set learning agendas, and manage the flow of assets for always-on and bursts.
• Install creative ops discipline: naming conventions, version control, rapid feedback loops, and asset performance dashboards so the best ideas scale fast.
• Champion experimentation across bidding, audiences and creative formats, shipping structured tests and clear readouts.
• Connect brand to performance: quantify how TV, PR, BVOD, YouTube and other ATL touchpoints lift search, conversion and LTV.
• Advance attribution: partner with data engineering to validate and operationalise our MTA (multi-touch attribution) model and incrementality tests.
• Report with clarity: surface insights, not just numbers, and recommend next actions to the CGO and leadership.
• Keep us compliant: ensure creative and claims align with FCA guidance for social and paid channels.

What You’ll Bring

• 5+ years of hands-on performance marketing experience, ideally in B2C fintech, mobile app, or consumer brand environments.
• You have platform mastery across Meta, Google, TikTok. Having managed serious budgets - ideally £5m+ - you know how to squeeze every bit of performance out of each channel.
• Strong grasp of incrementality testing, MMM and MTA and how they coexist.
• Deep familiarity with GA4, Heap, MMPs; comfort building reports in MI platforms like QuickSight, Looker, Tableau etc. High analytical fluency - Excel/Google Sheets, pivot tables; SQL or Python a plus.
• Creative instincts and curiosity: you understand what drives attention and conversion to UK consumers.
• Calm in complexity - you enjoy big data sets, messy attribution paths, and finding signals in noise.
• Bonus points for experience integrating brand media (TV, BVOD, YouTube, OOH) into digital performance strategy.

You’ll Thrive Here If You

• Love being the bridge between data science, media buying and creative thinking.
• Are happiest when buried in dashboards and experiments, turning complexity into clarity.
• See yourself as a commercial thinker who can quantify creative impact.

Benefits

• Private medical and dental insurance
• 25 days annual leave + UK bank holidays
• Hybrid working (2 days in-office, London)
• Financial wellbeing support via Mintago

In Summary

We’re looking for the rare mix of quantitative analyst and creative marketer - someone who can zoom in on the data, zoom out to the brand, and make both work harder together.