Licensing Manager

Licensing Manager – FMCG Sector

Location: Ellesmere Port (Hybrid)

Sector: FMCG – Salary up to £60k + Bonus, (Negotiable – depending on experience)

Purpose of the Role

You will be responsible for the management and development of both UK and global licensed brand partnerships within the business. The role ensures best‑in‑class relationship management, full compliance with licensing agreements and brand guidelines, and the delivery of joint business plans that drive sustainable growth.

Working cross‑functionally, this role supports the Licensing Director in day‑to‑day licensing activities while demonstrating an entrepreneurial mindset to identify new product development (NPD) opportunities, regional growth initiatives and value‑chain efficiencies that benefit both the business and its licensors.

Key Responsibilities:

Licensed Partner Management

• Act as the primary day‑to‑day contact for UK and global licensed brand partners
• Build and maintain strong, collaborative relationships with licensors and internal stakeholders

Commercial & Business Support

• Support local and global sales teams to ensure marketing strategies align with commercial and revenue objectives
• Contribute to pricing, budgeting and forecasting activities
• Support marketing activation plans, content deliverables and go‑to‑market execution
• Identify opportunities for regional expansion, portfolio optimisation and value chain savings

Data, Reporting & Analysis

• Prepare and present robust analysis of sales performance, business plan delivery and KPI tracking
• Provide clear, actionable insights to inform decision‑making and stakeholder updates

Cross‑Functional Collaboration

• Work closely with Marketing, Brand, R&D, Quality, Category Management, Local Market Teams and the Licensing Team
• Ensure consistent brand messaging across all channels and markets
• Support effective internal communication between functions and with external brand partners

Key Performance Indicators (KPIs)

• Net sales growth and licensed brand performance
• Contract and brand compliance
• Business plan delivery and execution
• Quality and timeliness of reporting and partner engagement

Skills Required:

Experience

• Proven experience in a similar licensed brands, brand partnership or commercial marketing role.
• FMCG experience essential; food sector experience highly desirable.
• Experience working with UK and international stakeholders.
• Must have UK & European Licensing experience
• Fluent in German or French would be preferred

Skills & Competencies

• Highly driven with a strong entrepreneurial and commercial mindset.
• Excellent stakeholder management and relationship‑building skills.
• Strong presentation, communication and influencing capability.
• Agile, flexible and well‑organised, with the ability to manage multiple projects simultaneously.
• Analytical and detail‑focused, with strong Excel and reporting skills.

Education & Languages

• Degree‑level education (Marketing, Business or related discipline preferred).
• Postgraduate qualification an advantage.
• Fluent English essential; German or French speaking - Advantageous