Licensing Manager

CompanyReed

LocationWirral, England, United Kingdom

Posted At1/22/2026

UK Visa Sponsorship Analytics

Occupation Type

Sales accounts and business development managers

Occupation Code Skill LevelHigher Skilled

Sponsorship Salary Threshold

£55,200 (£28.31 per hour)

Occupation rate applies

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Description

Licensing Manager

Salary: Up to £60k (depending on experience) + Bonus

Location: Wirral – Hybrid working - (Flexible Working)

About the Role

We’re looking for a proactive and detail-oriented Licensing Manager to join our marketing team and take ownership of managing licensed brand partnerships across the UK and globally. This is a varied role where you’ll combine relationship management, data analysis, and commercial support to ensure compliance, maximise brand exposure, and drive growth opportunities.

Reporting into the Director of Marketing & Licensing, you’ll work closely with internal teams and external partners to deliver licensing strategies, maintain brand integrity, and support joint marketing initiatives. If you’re highly organised, commercially savvy, and thrive in a collaborative environment, this role is for you.

Key Responsibilities:

Licensed Partner Management

Act as the primary contact for UK and global licensed brand partners.
Ensure compliance with brand guidelines and licensing agreements.

Build strong relationships to maximise brand exposure and joint marketing opportunities.

Align internal and external stakeholders and support the Director of Marketing & Licensing with day-to-day activities.

Data & Reporting

Prepare regular reports and presentations on sales performance, forecasts, and market share.
Use data insights to inform marketing strategies and identify growth opportunities.
Demonstrate strong analytical skills with proven competency in MS Excel and PowerPoint.

Commercial Support

Work closely with sales and category teams to align marketing with commercial objectives, including joint business plans, selling activities, NPD implementation, and budget alignment.
Identify opportunities for upselling and cross-promotion for the marketing team.
Lead budget management and forecasting in partnership with finance.

Cross-Functional Collaboration

Collaborate with Brand, Quality, Category Management, Local Marketing, Sales, and Portfolio teams.
Ensure consistent messaging and alignment across all channels.

What We’re Looking For

Proven experience in licensing management or a similar licensing role or commercial/category partnership role.
Preferably within food, drinks, FMCG/Consumer Products/Retail sector
Strong understanding of brand compliance and licensing agreements
Excellent relationship-building and stakeholder management skills
Highly analytical with strong attention to detail and proficiency in MS Excel and PowerPoint
Commercially focused with experience in budget management and forecasting
Ability to work cross-functionally and manage multiple priorities in a fast-paced environment
French or German speaking would be advantageous

What We Offer

Competitive salary, up to £60k (depending on experience) + Bonus
Hybrid working for flexibility – 3 days office, 2 at home
25 days holiday + bank holidays
Pension
Bupa cover
Permanent role with opportunities for growth and development.
Collaborative and supportive team environment.
The chance to work with leading brands and make a real impact on business performance.