Licensing Manager - Laura Ashley
Company
Location
Leicester, England, United Kingdom
Posted At
9/12/2025
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Description
Job Description
About the Role:
Based at Enderby Head Office, Leicestershire.
Working Pattern: Typically 5 days in the office, with core hours flexible between 8am to 6pm
This is a fantastic opportunity for you to make an impact and contribute to the continuing success of the Licensing area. Licensing is a rapidly expanding area at Next, this role will be focused on the Laura Ashley brand within our Home Brands department.
We are looking for a Licensing Manager who has strong commercial acumen, with the ability to prioritise and develop all licensing and sub licensing opportunities for the brand. A collaborative individual who can influence and communicate effectively with multiple stakeholders. Demonstrates initiative and resourcefulness in managing negotiations and competing priorities, with a proven ability to overcome challenges.
What You'll Be Doing
Strategy & Growth: You will develop and deliver a long-term brand growth strategy to all stakeholders. This includes identifying and securing new business opportunities and commercially appraising potential partnerships to ensure they align with our goals.
Partner Management: Onboard new licensing partners while nurturing and growing relationships with our existing partners. You'll be the primary point of contact for all licensee communication, managing budgets and ensuring collaborative success.
Operational Leadership: Take charge of the department's budget and forecasting, working closely with the Merchandising team to track and report on licensee performance. You'll lead all brand trade and stakeholder meetings, ensuring seamless cross-divisional communication and timely project delivery.
Market & Product Expertise: Maintain a deep understanding of market trends and competitor activity to inform product and category strategy.
Events & Communication: Organise and host engaging wholesale and licensing events for all partners. You'll also be responsible for chairing monthly stakeholder meetings to ensure the brand vision is clear and effectively communicated across departments, including Marketing, Product, and Ecommerce.
This is a fantastic opportunity for an experienced professional to make a significant impact on our brand's expansion. If you're a strategic thinker with a knack for building strong relationships and a passion for brand growth, we want to hear from you.
About You:
Drawing on your experience in a similar role and Home product environment, you should possess a thorough knowledge of the licensing process, including deal negotiation, managing critical paths, and maintaining a strong commercial acumen and market awareness.
We are seeking a highly motivated and resilient individual with a high attention to detail and accuracy, who is also capable of taking initiative and showing leadership.
You must be resourceful and adaptable, willing to step out of your comfort zone, and possess strong problem-solving, negotiation, and decision-making skills.
Excellent written and verbal communication is essential, as is the ability to manage priorities and effectively plan and organise your work.
About Us
You know Next, but did you know we’re a FTSE-100 retail company employing over 35,000 people across the UK and Ireland. We’re the UK’s 2nd largest fashion retailer and for Kidswear we’re the market leader. At the last count we have over 500 stores, plus the Next Online and it’s now possible to buy on-line from over 70 countries around the world! So we’ve gone global!
About The Team
We aim to support all candidates during the application process and are happy to provide workplace adjustments when necessary. Should you need support with your application due to a disability or long-term condition, feel free to get in touch with us by email [email protected] (please include 'Workplace Adjustments' in the subject line), or call us on 0116 284 2486 and leave a voicemail.
About the Role:
Based at Enderby Head Office, Leicestershire.
Working Pattern: Typically 5 days in the office, with core hours flexible between 8am to 6pm
This is a fantastic opportunity for you to make an impact and contribute to the continuing success of the Licensing area. Licensing is a rapidly expanding area at Next, this role will be focused on the Laura Ashley brand within our Home Brands department.
We are looking for a Licensing Manager who has strong commercial acumen, with the ability to prioritise and develop all licensing and sub licensing opportunities for the brand. A collaborative individual who can influence and communicate effectively with multiple stakeholders. Demonstrates initiative and resourcefulness in managing negotiations and competing priorities, with a proven ability to overcome challenges.
What You'll Be Doing
Strategy & Growth: You will develop and deliver a long-term brand growth strategy to all stakeholders. This includes identifying and securing new business opportunities and commercially appraising potential partnerships to ensure they align with our goals.
Partner Management: Onboard new licensing partners while nurturing and growing relationships with our existing partners. You'll be the primary point of contact for all licensee communication, managing budgets and ensuring collaborative success.
Operational Leadership: Take charge of the department's budget and forecasting, working closely with the Merchandising team to track and report on licensee performance. You'll lead all brand trade and stakeholder meetings, ensuring seamless cross-divisional communication and timely project delivery.
Market & Product Expertise: Maintain a deep understanding of market trends and competitor activity to inform product and category strategy.
Events & Communication: Organise and host engaging wholesale and licensing events for all partners. You'll also be responsible for chairing monthly stakeholder meetings to ensure the brand vision is clear and effectively communicated across departments, including Marketing, Product, and Ecommerce.
This is a fantastic opportunity for an experienced professional to make a significant impact on our brand's expansion. If you're a strategic thinker with a knack for building strong relationships and a passion for brand growth, we want to hear from you.
About You:
Drawing on your experience in a similar role and Home product environment, you should possess a thorough knowledge of the licensing process, including deal negotiation, managing critical paths, and maintaining a strong commercial acumen and market awareness.
We are seeking a highly motivated and resilient individual with a high attention to detail and accuracy, who is also capable of taking initiative and showing leadership.
You must be resourceful and adaptable, willing to step out of your comfort zone, and possess strong problem-solving, negotiation, and decision-making skills.
Excellent written and verbal communication is essential, as is the ability to manage priorities and effectively plan and organise your work.
About Us
You know Next, but did you know we’re a FTSE-100 retail company employing over 35,000 people across the UK and Ireland. We’re the UK’s 2nd largest fashion retailer and for Kidswear we’re the market leader. At the last count we have over 500 stores, plus the Next Online and it’s now possible to buy on-line from over 70 countries around the world! So we’ve gone global!
About The Team
- 25% off most NEXT, MADE*, Lipsy*, Gap* and Victoria's Secret* products (*when purchased through NEXT)
- Company performance based bonus
- Sharesave scheme
- On-site Nursery available; OFSTED outstanding in all areas
- 10% off most partner brands & up to 15% off Branded Beauty
- Early VIP access to sale stock
- Access to fantastic discounts at our Staff Shops
- Restaurants with great food at amazing prices
- Access a digital GP and other free health and wellbeing services
- Free on-site parking
- Financial Wellbeing - Save, track and enhance your financial wellbeing
- Apprenticeship - Grow and develop on the job whilst gaining a qualification
- Direct to Work - Discount online and instore, collect your items the next day for free from your place of work or local store
- Support Networks - Access to Network Groups to empower and celebrate each other
- Wellhub - Discounted flexible monthly gym memberships, with apps, PT sessions and more
We aim to support all candidates during the application process and are happy to provide workplace adjustments when necessary. Should you need support with your application due to a disability or long-term condition, feel free to get in touch with us by email [email protected] (please include 'Workplace Adjustments' in the subject line), or call us on 0116 284 2486 and leave a voicemail.
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