Lifecycle Marketing Analyst & Manager (SaaS/FinTech)

Lifecycle Marketing Analyst & Manager

Day Rate: Up to £224 Umbrella (Analyst) | Up to £210 Umbrella (Manager)

Contract End Date: September 2026

Location: London (Hybrid – 3 days office, 2 days home)

Industry: SaaS FinTech

We are partnering with a leading SaaS FinTech business that is looking to expand its Lifecycle Marketing team with two exciting contract roles:

1. Lifecycle Marketing Analyst – Focused on data, insights, and campaign optimisation across EMEA.
2. Lifecycle Marketing Manager – Driving strategy, execution, and optimisation of customer lifecycle campaigns across SMB and Accountant audiences.

About the Roles

Lifecycle Marketing Analyst (up to £224 Umbrella)

• Support lifecycle marketing functions through data enablement, insights, and campaign performance analysis.
• Work with first- and third-party data (Adobe, Google Analytics, Tableau, Databricks, Qlik, etc.).
• Build dashboards, analyse lifecycle campaigns, and measure ROI.
• Partner with Sales and Marketing teams to optimise lead scoring, lead pipelines, and customer conversion.
• Strong focus on stitching data sources together and unlocking new analytical capabilities.

What we’re looking for:

• Hands-on experience with marketing analysis, attribution modelling, and advertising effectiveness.
• Solid understanding of data architecture, GDPR compliance, and clean data best practices.
• Ability to translate data into actionable insights.
• Experience with SQL/Python/Tableau or similar tools is a strong plus.

Lifecycle Marketing Manager (up to £210 Umbrella)

• Lead the execution and optimisation of omnichannel lifecycle campaigns across SMB and Accountant audiences.
• Manage customer journeys from onboarding through to advocacy, improving retention and engagement.
• Define customer segments and use data to drive personalised, AI-powered campaigns.
• Collaborate with product, data, sales, and customer success teams to enhance lifecycle journeys and reduce friction points.
• Leverage marketing automation platforms (e.g., Marketo, Braze, Adobe Experience Platform) to scale campaigns across EMEA.

What we’re looking for:

• 5+ years in lifecycle/CRM/email marketing within SaaS or digital products.
• Proven success building and optimising lifecycle programs that drive measurable growth.
• Strong analytical mindset with experience in campaign performance optimisation.
• Experience with segmentation, customer journey mapping, and retention metrics (e.g., churn, NPS, LTV).

Why Join?

• Be part of a high-performing marketing function within a fast-scaling SaaS FinTech.
• Opportunity to work on cutting-edge lifecycle and data-driven marketing initiatives.
• Hybrid working model with 3 days in the office, 2 days from home.
• Competitive umbrella day rates and contracts running through September 2026.

How to Apply

If you have SaaS FinTech experience and want to make an impact in a dynamic marketing team, we’d love to hear from you. Apply today for either the Analyst or Manager role.