Long Form Producer, (Food and Drinks Video Producer) Tasty UK

CompanyThe Independent

LocationLondon Area, United Kingdom

Posted At1/20/2026

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Occupation Type

Arts officers, producers and directors

Occupation Code Skill LevelHigher Skilled

Sponsorship Salary Threshold

£38,100 (£19.54 per hour)

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Description

Long Form Producer, (Food and Drinks Video Producer) Tasty UK

The Role

We are looking for a talented Food and Drinks video producer

Are you obsessed with food and drink and passionate about creating high-quality, long-form video content that keeps audiences watching?

Are you a YouTube-native creator who understands how to turn great food storytelling into long-form videos people actually finish, and come back for more?

Food and Drinks video producer and content creator to bring creativity and storytelling expertise to the world’s biggest social food publisher. This role will play a key part in growing Tasty UK’s YouTube presence, while also creating compelling, shareable content for platforms such as Instagram and TikTok. You’ll help us connect with food lovers through engaging formats that entertain, inform, and inspire.

About us

The Independent is an online news publisher that was established in 1986 as a national newspaper independent of party political affiliations or proprietorial influence. In 2016, The Independent became a fully digital publisher, moving away from print in pursuit of sustainability, and to safeguard its values and journalism for the future.

The Independent has always thrived through innovation and change. It was the first British newspaper to add a Saturday magazine; the first to give photography the same prestige as a news copy; the first to challenge the Westminster lobby system of closed briefings; the first broadsheet to move to the more compact ‘tabloid’ format; the first to launch a concise quality compact paper; and the first – and only – major newspaper to pull off a successful transformation to fully digital publishing.

Through The Independent, Independent TV, eCommerce, indy100, subscriptions and other ‘reader revenues’, The Independent plans to continue the work of many decades, bringing much-needed independent journalism to over 100 million unique global visitors a month, make its voice ever louder and more insistent the world over.

We have an international editorial team with our main offices in London and New York.

In 2024 The Independent’s portfolio of brands increased through a new licencing partnership with BuzzFeed Inc. to operate the BuzzFeed brands in the UK - BuzzFeed UK, Tasty, Seasoned and HuffPost UK. The additional brands echo the existing business ethos and allow for increased audiences and a further strategic diversification of revenue streams.

Diversity, Equity, and Inclusion

We champion diversity in our teams and in our reporting. As a growing and global brand, we must have a workforce that’s more representative of our readers, viewers, clients and partners, and a workplace that creates a sense of belonging for everyone
We are committed to hiring and developing a diverse workforce regardless of background, and we support our people to thrive in their careers here.

The Independent is an equal opportunities employer, if you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.

Key responsibilities and accountabilities

Own the end-to-end creation of Food & Drinks long-form YouTube videos, from concept and scripting through to filming, editing, publishing, and optimisation.
Develop and evolve series-led formats designed to maximise retention, repeat viewing, and subscriber loyalty.
Create YouTube-first food storytelling with strong hooks, pacing, and narrative structure.
Lead on YouTube best practices, including titles, thumbnails, intros, mid-roll pacing, and end-screen strategies.

Use performance data (audience retention, watch time, CTR, subscriber conversion) to iterate and improve content week on week.

Test and refine formats that balance editorial quality with RPM-friendly content and brand suitability.

Collaborate with the commercial team on long-form branded integrations that feel native, engaging, and performance-led.

A digital-native mindset, with a strong understanding of YouTube best practices alongside TikTok and Instagram trends

Research, recipe-test, film, and edit content that celebrates food culture and storytelling.

Essential skills and experience

Experience creating successful long-form YouTube content, ideally within food, lifestyle, or entertainment.
A creator mindset combined with strong producer/editor skills. Comfortable both in front of and behind the camera.
Deep understanding of YouTube analytics, including audience retention, average view duration, CTR, subscriber growth, and RPM.
Proven ability to build repeatable, scalable series rather than one-off videos.

Strong video production and post-production skills, including filming, lighting, sound, and editing.

Experience with Premiere Pro, Final Cut, and DSLR cameras (preferred).

Confidence in producing high-quality content from home or in a studio environment.

An instinct for what makes food content visually irresistible and emotionally engaging.

Excellent organisation and workflow management skills, enabling consistent publishing schedules.

Experience working with branded content or commercial partners in long-form video (preferred).

Success in This Role Looks Like

Increased watch time and average view duration across the channel.
Consistent subscriber growth driven by strong series and returning audiences.
Improved audience retention curves, particularly in the first 30–60 seconds.
Development of RPM-friendly, brand-safe formats that support long-term revenue growth.
Repeatable content franchises that define Tasty UK’s YouTube identity.

Our values - you will deliver across all our values

Inclusive: We champion diversity in our teams and in our reporting. Working as a team, we put transparency and effective communication at the heart of everything we do.

Innovative: From the very beginning, The Independent has been breaking the mould. We take risks and are always looking to try new ideas in pursuit of excellence.

Independent: Nobody tells us what to think; we make up our own minds and aren’t afraid to do things differently. Like our readers, we value honesty and integrity above outside influences.