Loyalty Marketing Manager (Ref: 189542)

Title: Senior Manager, Loyalty & Engagement

Salary: Up to £95,000 + Bonus

Location: London - Hybrid 3 days per week

Sector: Sport

Contact: [email protected]

Lead the future of loyalty at the worlds largest operator of mass participation sport, designing data-driven programs that inspire, engage, and reward athletes worldwide.

Are you an experienced loyalty specialist from an airline, luxury travel, retail or similar industry, with specific experience operating a customer-focused and technology-based loyalty program? Become the pioneer in the new frontier of loyalty and retention marketing programming.

This role bridges strategy and hands-on-tools experiences to take the loyalty propositions and retention strategies towards new, data-informed, technology-driven programs.

1.Devise, maintain and grow loyalty programs within the portfolio of brands with a view to attract, retain and reward athletes, creating meaningful connections and long-term relationships, increasing overall lifetime value.

2.Drive marketing and awareness of the loyalty programming by building dynamic, and integrated promotional campaigns that drive action.

Responsibility:

• Increase lifetime value of athletes through establishing loyalty programs for brands and recruiting / motivating athletes into these programs.
• Lead the research and development of new holistic loyalty programs for identified brands, including digital platform identification and benefit structure and tiers.
• Work alongside web, IT team and external agency for product development and maintenance of programs.
• Ensure end to end execution (both customer facing and back-end) of existing loyalty programs properties and transition into new holistic program as needed. This includes reviewing and automating enrolment and execution of membership benefits and maintaining smooth operation of programs.

Requirements:

• Proven track record with loyalty programs, for example retail, luxury travel or airlines
• Project leadership
• Strong organization skills, superior time management and prioritization skills
• Passion for customer-centric experiences and solutions
• Exceptional attention to detail
• Ability to work independently
• Data-insight driven
• Teamwork and collaboration
• A global mindset
• A desire to build strong relationships between brands and their fans
• A love of the endurance sport industry is a benefit