MAI Director
Company
Location
London, England, United Kingdom
Posted At
5/30/2025
Advertise with us by contacting: [email protected]
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Description
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
About Wavemaker A Leading WPP Media Brand
Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.
Role Summary and Impact
Audible is Wavemaker Worldwide’s largest client and one of the world’s favourite platforms for audio content, from podcasts to audio books to Audible Originals. Audible have ambitious growth targets that we will help them achieve through both branding and performance campaigns across four major markets: France, Italy, Germany and Spain giving the applicate an opportunity to work across market and understand how different markets behaviour and respond to media.
As MAI Director, you will be responsible for the coordination and delivery of app-install campaigns and associated tracking/reporting needs, including working closely with our MMP, Kochava.
The role involves supporting several Account Executives and Account Managers including in the Global Hub, who are a core part of the team. Specific support is needed on search/app-store campaigns and also social and display MAI activity.
Making use of platform knowledge and account management practices, you’ll ensure effective management of projects to brief, schedule and budget. Ultimately, you’ll work to deliver world class MAI campaigns which exceed client’s expectations.
Key Responsibilities:
Campaign Management.
Skills And Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
(Please note this is a UK based role and requires individuals to have the right to work in this location)
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
About Wavemaker A Leading WPP Media Brand
Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.
Role Summary and Impact
Audible is Wavemaker Worldwide’s largest client and one of the world’s favourite platforms for audio content, from podcasts to audio books to Audible Originals. Audible have ambitious growth targets that we will help them achieve through both branding and performance campaigns across four major markets: France, Italy, Germany and Spain giving the applicate an opportunity to work across market and understand how different markets behaviour and respond to media.
As MAI Director, you will be responsible for the coordination and delivery of app-install campaigns and associated tracking/reporting needs, including working closely with our MMP, Kochava.
The role involves supporting several Account Executives and Account Managers including in the Global Hub, who are a core part of the team. Specific support is needed on search/app-store campaigns and also social and display MAI activity.
Making use of platform knowledge and account management practices, you’ll ensure effective management of projects to brief, schedule and budget. Ultimately, you’ll work to deliver world class MAI campaigns which exceed client’s expectations.
Key Responsibilities:
Campaign Management.
- Responsibility for the output of your team (UK-based and Global Hub), both client facing and operational. You are accountable for your team’s adherence to Wavemaker Governance and GroupM best practices across your clients.
- Strategic understanding of the client’s business and KPIs, keeping up to date with latest Industry news and proactively spotting trends, product releases, and other opportunities which could enhance activity.
- Have an excellent understanding of app download campaigns and how to drive the best campaign results.
- Own tracking of MAI campaigns and ensure all considerations and complexities are understood and acted upon across the team.
- Maintain a forward thinking and innovative approach in the development of all paid search activity.
- Take responsibility & direct paid search performance and your wider team’s deliverables.
- Develop strong relationships with your client and key suppliers, leading team communications with these stakeholders. Be able to communicate with clients on subjects outside your remit and provide them with useful insight.
- Advise internal and external stakeholders around paid search and industry trends, displaying a deep knowledge and also how it impacts client’s businesses.
- Demonstrate expert knowledge of and monitors the client’s industry and competitive environment to create effective solutions.
- Foster a good working relationship across all clients & suppliers to direct flawless execution of plans. Builds rapport and become a trusted advisor representing the agency.
- Make sure that service level agreements are aligned with all relevant stakeholders and that all deadlines are met, with tasks managed through our project management suite.
- Team Player.
- Active member of the Paid Search community which includes contributing to internal team meetings, participation in wider GroupM training & events, and more.
- Oversee, as appropriate, the performance of Account Executives and Account Managers in your team ensuring that you are quality controlling work.
- Train your team and others across the department. Make sure we continue to develop the departments knowledge & expertise.
- Play an active role in recruitment and interviewing processes to build strong teams. This will involve leading interviews, making staffing decisions and acting as an ambassador for the team to potential candidates.
- Take responsibility for your UK and Global Hub team’s development and career progression within the agency. Leading by example to motivate and encourage.
- Motivational people manager leading by example and coaching your team. Provide constructive feedback at every appropriate opportunity.
- Helping to drive process automation through adoption of scripts and efficient ways of working.
- Lead on application and adherence to all areas of paid search activation finance processes.
- Contributes to the development of strategic revenue and service opportunities.
- Making full use of the technology available, implementing processes and practices that maximize operational efficiencies whilst identifying opportunities for process improvement, and providing recommendations.
- Takes ownership of operations in your team, proactively suggesting ways to resolve and eliminate issues from happening.
Skills And Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
- Experience in performance media with a good level of expertise across paid search.
- Strong understanding of how search works within the performance and digital ecosystem.
- Deep experience with app download/mobile campaigns
- Working knowledge of best practices within search, social and display channels
- Strategic understanding of how performance media can be leveraged to drive business growth
- Good technical/operational ability in core platforms
- Hands-on experience in planning, buying and optimising across all channels is useful.
- Ability to set appropriate performance centric KPIs and evaluate activity against these and understand the role of secondary KPIs and how they support media activation.
- Excellent knowledge of key tracking solutions and MMPs such as Kochava or AppsFlyer
- Proven people management and leadership qualities.
- Ability to manage upwards as well as downwards.
- Possesses initiative and demonstrates resourcefulness.
- All academic backgrounds will be considered – qualifications in maths, data, media of interest.
- Professional digital media/advertising qualifications will be of an advantage.
- Excellent organisational and communication skills.
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
(Please note this is a UK based role and requires individuals to have the right to work in this location)
Advertise with us by contacting: [email protected]
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