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The Marketing & Campaigns Manager will lead impactful campaigns and activations that engage existing players, attract new participants, and enhance the profile of the sport. Working at the heart of the engagement team, the role offers the chance to drive innovative marketing approaches, grow a passionate community, and lead a talented creative team to deliver inspiring campaigns across digital, events, and partnerships.
Key Responsibilities
- Lead the planning and delivery of integrated marketing campaigns to grow participation, membership, and brand reach.
- Drive the promotion and coverage of key events, ensuring a strong brand presence, creating engaging, multi-channel content before, during, and after events.
- Develop and deliver impactful partner activations, working with sponsors and stakeholders to maximise engagement and value.
- Shape the brand direction and oversee the creation of consistent, high-quality creative outputs across all channels.
- Support Table Tennis England’s digital transformation working closely with the Digital Product Manager and other team members to ensure the new membership platform communicates effectively, is visually and functionally optimised, ensuring automated communications are integrated and performing correctly.
- Manage the day-to-day operations of campaigns, tracking performance, optimising delivery, and reporting on outcomes.
- Collaborate with the wider team and external agencies to align campaign activity with the organisation’s goals.
- Line manage the Senior Design & Marketing Officer, Digital Content Creator, and Digital Engagement Executive, supporting development and performance.
- Manage the campaign budget, ensuring efficient and effective use of resources.
- Manage and continually optimise all paid and organic media campaigns.
- Drive innovation and continual improvement in marketing tactics and campaign delivery.
Key Skills & Experience
- Proven experience leading multi-channel marketing campaigns that drive measurable results.
- Strong understanding of brand management, audience engagement, and campaign execution.
- Experience managing and developing creative and content teams.
- Ability to develop strong working relationships with commercial partners and sponsors.
- Analytical mindset with experience tracking and optimising campaign performance.
- Excellent organisational, project management, and communication skills.
- Strong collaboration skills with the ability to work across teams and with external partners.
- Experience managing marketing budgets and external agencies.
- Knowledge of digital marketing tools, platforms, and analytics.
