Marketing Content Manager

Content Marketing Manager

📍 London (Hybrid) | Full-time | Reports to: VP of Marketing

Role Summary

Genesis Global is looking for a high-impact Content Marketing Manager to redefine how content drives our growth engine. This is not a traditional content marketing role. You’ll lead a strategic function that fuses storytelling and product marketing to directly influence pipeline, accelerate deal cycles, and communicate our value to the financial services market.

You’ll architect a lean, AI-native content model that delivers productivity at scale without compromising quality. Your success will be measured in demos, SQLs, and revenue influence — not pageviews or brand awareness. You’ll work hand-in-hand with Sales, Product, and Go-To-Market stakeholders to tell the right stories to the right people across both solution-led and account-based selling motions.

This role is about outcome ownership, not content execution. If you want to build the most effective content operation in B2B fintech, and prove its impact, this is your chance.

Your Mission

To make more of the right people understand what Genesis does, and why it matters, through high-leverage content that generates pipeline and revenue, not noise.

Key Responsibilities

• Own and execute the content strategy and roadmap, aligned to GTM priorities and buying journeys across the full funnel.
• Create and direct a variety of high-impact content assets — from thought leadership to sales enablement — tailored to influence decision-makers and support sales motions.
• Translate complex product capabilities into compelling narratives that simplify the technical and amplify the commercial value.
• Run a high-productivity, AI-native content operation, using internal SMEs, generative tools, and external partners to accelerate delivery and scale efficiently.
• Collaborate across sales, product, marketing, and leadership to ensure content flows seamlessly across the buyer journey and drives engagement at every touchpoint.
• Measure what matters: connect content performance to SQLs, pipeline influence, and commercial impact.

What Success Looks Like

• Content directly supports both inbound and outbound sales motions, driving meaningful buyer engagement.
• Sales teams are equipped with targeted, trusted assets that shorten cycles and accelerate conversations.
• The website and campaigns are powered by clear, conversion-oriented storytelling.
• Content is a visible, measurable growth lever — not a background function.
• The content engine delivers 80% quality at 500% productivity through smart, AI-native workflows.

You’ll Thrive In This Role If You Are:

• A storyteller with a product marketer’s mindset, able to articulate complex solutions with clarity and commercial relevance.
• A strategic operator who prioritizes outcomes over activity and aligns content with GTM priorities.
• Comfortable and fluent using AI tools to scale your content workflows, from ideation to execution.
• Skilled at partnering with sales, product, and subject matter experts to turn insights into action-driving content.
• Motivated by commercial outcomes — SQLs, revenue influence, and strategic enablement.
• Familiar with enterprise SaaS buying cycles and the nuances of financial services, fintech, or capital markets technology.

How We Work

We operate as an agentic marketing team — lean, autonomous, and outcome-obsessed. Everyone owns a clear commercial outcome and uses AI and external partners to scale impact. There’s no room for handoffs or fluff. We execute fast, test often, and stay close to what drives growth.

Your Primary Success Metrics

• SQLs and pipeline generated or influenced by content
• Website conversion performance on key content-led journeys
• Content adoption and usage across commercial teams
• Impact of sales enablement on deal progression and velocity