Marketing Data Manager

Job Title: Marketing Data Manager

Location: United Kingdom (Home based - with occasional travel to sites such as Peterborough and Harrogate).

Package includes: Salary from £50,000, plus a benefits package designed to support your wellbeing and reward your impact, including discretionary performance related bonus, car allowance, private healthcare, and a matched pension contribution of up to 10%.

Are you a data-savvy marketing professional who thrives on turning insights into action? Do you enjoy working cross-functionally to shape strategy, optimise campaigns, and unlock growth opportunities through data?

We’re looking for a Marketing Data Manager to join our evolving Operational Marketing team within AB Dairy. This newly created role plays a vital part in integrating multiple dairy brands, driving smarter marketing decisions, and delivering meaningful impact across our product, service, and technology offerings. You’ll be at the centre of a collaborative, cross-functional team, championing data quality, market insights, and performance metrics to support category managers and commercial teams.

What You’ll Be Doing

• Managing and maintaining internal marketing databases, ensuring the accuracy and integrity of data across CRM, marketing automation, and campaign platforms.
• Integrating data from multiple sources (email, social, web analytics, etc.) to provide a complete view of customer and campaign performance.
• Analysing market trends, customer behaviour, and competitor activity to produce actionable insights and strategic recommendations.
• Designing and producing regular performance reports covering KPIs such as ROI, conversion rates, acquisition costs, and campaign effectiveness.
• Collaborating closely with Category Managers, Sales, and Finance to align data insights with wider business strategies.
• Supporting the development and delivery of data-informed operational marketing campaigns.
• Implementing and overseeing data governance and quality standards across marketing systems and reports.
• Ensuring compliance with internal policies and external data privacy regulations (e.g. GDPR).

What You’ll Bring

• Proven experience in marketing analytics, operational marketing, or data management roles.
• Strong proficiency in data tools such as Excel, SQL, and Google Analytics, with experience in data visualisation tools (e.g. Power BI).
• Working knowledge of CRM systems and marketing automation platforms.
• Excellent analytical and problem-solving skills, with the ability to interpret complex datasets and share findings with non-technical stakeholders.
• Effective communication skills both written and verbal with a talent for telling a story with data.
• Strong organisational skills and attention to detail.
• A proactive, collaborative approach, with the ability to manage multiple tasks and priorities in a fast-paced environment.
• Experience or strong familiarity with the dairy or agricultural industry is highly desirable.

Location

This role is predominantly home-based and can be performed remotely. Occasional visits to our recently refurbished Peterborough office, as well as other sites across the UK. Our Peterborough head office offers a modern working environment, excellent public transport links, free onsite parking, complimentary drinks, a daily free lunch option, and a welcoming team culture.