Marketing Director

Believ: ABOUT US

At Believ, formerly known as Liberty Charge, we believe sustainable transport should be accessible to everyone. We’re a Charge Point Operator (CPO) on a mission to create the UK’s most reliable electric vehicle charging network that doesn’t cost the earth and leaves no one behind.

We work closely with local authorities and businesses to deliver reliable, high quality charging networks at pace, at scale and at zero cost.

We offer all the advantages of being a scale-up business, but with the added security and long-term backing from well-known parents - Liberty Global (who also own our delivery partner, Virgin Media O2) and Zouk Capital (who manage the Government’s Charging Investment Infrastructure Fund).

You’ll be joining this exciting journey at the start of our scale-up phase, and work with us to hit the ambitious targets our shareholders have set. You’ll become part of a passionate and supportive team in a fast-paced, dynamic and result-driven environment.

About the role

You will be responsible for the growth in recognition of Believ as a partner to work with, a network to use and a brand to work for. This role will identify and make imaginative use of core marketing techniques, including white papers, seminars, digital marketing, social media, events and other activities, to drive business success.

You will be responsible for leading our talented marketing team, and developing and executing marketing strategies to drive growth three core areas: Brand, Network and Consumer. You will work closely with key internal stakeholders to ensure our marketing and communications activity proactively supports Believ's ambitious growth plans, initiating marketing campaigns, supporting business sectors effectively in communicating offers, digital marketing activities, events and lead generation. You will be responsible for managing a significant marketing budget, monitoring spend and impact, to continually inform and refine the strategy going forwards. This role will engage closely with the sales and commercial teams to ensure they are provided with an excellent platform from which to drive leads and grow the sales pipeline.

Responsibilities:

Client Marketing and Sales Support:

• Collaborate with the sales team to develop and execute marketing campaigns that promote Believ's B2G, B2B and Property propositions.
• Plan and manage events, virtual engagements, and digital marketing initiatives to support sales objectives.
• Create compelling sales collateral, presentations, and promotional materials.
• You will develop and maintain an Account Based Marketing programme, in order to drive pre-qualified leads into the B2B and property teams. This will be the key driver of leads into the business and should encompass a wide range of the marketing mix, including email, social media, DM, events, webinars etc.
• You will establish a best-in-class digital marketing strategy, including social media and digital advertising strategies, Search Engine Optimisation and social media.
• You will work closely with counterparts within Liberty Global, Virgin Media and Zouk as required to utilise relevant resources, experience and channels to market.
• Explore new opportunities, channels and tactics to support Believ’s growth through clients.

Consumer Marketing:

• Develop and implement consumer marketing strategies to increase charger utilisation and enhance customer loyalty.
• Oversee messaging and communications to ensure consistent, impactful, and engaging content across all channels.
• Utilise data and insights to refine marketing tactics and improve customer engagement.

Brand Management:

• Grow the awareness of Believ, including among all target audiences to become known, trusted, and CPO of choice. Brand awareness will be tracked vs competitors through the FAB tool.
• Lead Believ PR, working closely with the senior leadership team and other key stakeholders to shape messaging.
• You will be the company custodian of the brand, ensuring that internally and with agencies it is being used in accordance with brand guidelines and externally that awareness is increasing.
• Lead efforts to promote, maintain, and continually refine Believ's brand identity and positioning.
• Ensure brand consistency across all marketing materials and touchpoints.
• Monitor market trends and competitor activities to inform brand strategy and innovation.

Key success factors

• Our aspiration is to be the best loved public charge point operator – we are keen to build on our existing brand, marketing and comms activity, and be recognised as having an X factor.
• Effective strategy for marketing and communications initiatives across all segments, managing necessary internal and externals resources to deliver outcomes
• Measurable success in supporting and promoting client acquisition and socket growth in line with business objectives.
• Showcase Believ at industry events and conferences to promote our brand.
• Strong brand recognition amongst consumers and key markets.
• Comprehensive marketing offer delivered within agreed budgets and accurate cost forecasting
• Work effectively with and support other departments to facilitate their activities
• Design and implement appropriate measures for success, and report on weekly, monthly and quarterly bases.
• Effective day-to-day management of activities to make sure they are working toward success

About you

At Believ, we are building a culture that attracts and retains the best talent. We are a dedicated and high-performing team, accustomed to working at pace in an ever-evolving industry, and we are looking for people who are as passionate as us about cutting carbon emissions and providing cleaner air for all. The successful candidate will have the following attributes and skills:

Qualifications and Experience

• 10 years of experience in marketing in a relevant sector, or fewer if in the EV charging sector specifically
• 5 years experience in a relevant people leadership role, or fewer if in the EV charging sector specifically
• Relevant degree and relevant post-graduate training and/or qualifications (Marketing, Business Administration, or a related field) preferred but not essential.
• Proven experience in the EV or related industry, with a strong understanding of the market dynamics and consumer behaviour, as well as SME environments.
• Demonstrated success in developing and executing integrated marketing strategies, and execution within relevant commercial B2G & B2B businesses.
• Excellent leadership and team management skills, with the ability to motivate and inspire teams.
• Measurable experience in a sales and bidding environment in the EV charging sector, both B2B and B2G, as well as EV related B2C experience, would be beneficial.
• Selecting and working with appropriate externals/agencies

Skills

• Leadership skills and a strategic approach towards achieving team objectives
• Creative thinking, with a passion for sustainability and innovation
• Exceptional communication and interpersonal skills
• Demonstrable skills in digital marketing, PR, brand management, and social media
• Strong understanding of how local Government bodies work in collaboration with industry
• Commercially astute and data-driven decision maker with a keen eye for detail.
• Understanding of key digital marketing tools, databases, platforms, modern marketing techniques and sourcing appropriate data to inform decision making
• Proficient in core Office software, including Word, Excel, PowerPoint
• A team player who thrives under pressure and can flexibly work to deadlines
• Ability to manage multiple projects, always maintaining an excellent standard of work
• Personable with demonstrable track record of developing key business relationships
• Adaptable, with a hands-on, can-do attitude

Benefits

• Competitive salary and bonus scheme
• 25 days’ annual leave, plus the usual 8 UK Bank Holidays and the option to purchase up to 5 additional days per year*
• Access to wellbeing and mental health benefits such as the Calm app, personal medical insurance, critical illness cover, dental, optical & travel insurance, income protection and life assurance
• Pension contribution matched up to 10%
• Access to our car benefit scheme and cycle to work scheme
• Access to our online learning platform to continue to develop and grow your career with us.
• 24 hours a year Volunteer Time Off to support causes that are important to you
• Virgin Media / O2 discounts and offers
• Access to VIP Arena Suites at the O2 Arena (London) and First Direct Arena (Leeds)
• Enhanced parental leave policies

* This perk can only be availed for the following calendar year by employees who started before 1st December

Location

The business is currently based in our office in Southwark. The position is full time, hybrid with 3 days (Tuesday, Wednesday & Thursday) based in the office. Believ is an equal opportunity employer. We embrace diversity and are committed to creating an inclusive environment for our people.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.