Marketing Director

A B2B financial services consultancy is seeking a Marketing Director to design and implement marketing campaigns targeted towards insurance and banking providers.

Experience of designing and implementing campaigns targeting global insurance companies &/or banking clients is essential.

Responsibilities:

• Support key stakeholders with a European and UK marketing strategy.
• Lead marketing efforts within the market creating personalised marketing campaigns to drive upsell & cross-sell opportunities.
• Plan, create, and execute field sales activities and events for the region to move qualified leads through the pipeline.
• Plan and execute integrated campaigns across multiple channels, including content, digital marketing (social media, SEO), events, webinars, and analyst interactions, to enhance brand awareness and generate demand.
• Develop a content strategy and editorial calendar to create multifunctional content.
• Drive innovation in marketing techniques and approaches.
• Translate sales objectives into marketing objectives and develop project plans for marketing support.
• Lead cross-functional project management, including communications.
• Identify internal and external resources for strategic account marketing execution.
• Execute marketing programmes on behalf of sales and provide guidance to representatives on executing programme elements independently.
• Measure and analyse the success impact metrics, including existing account revenue growth.

Requirements:

• 10-15+ years of experience in broad on and offline B2B marketing
• Proven success in revenue generation through multi-channel campaigns and client-centric marketing
• Track-record of account based marketing
• Experience in marketing enterprise solutions within the B2B sector, especially having targeted global insurance companies and/or global banking clients
• Strong individual with sector knowledge from a vendor / product standpoint
• Some strategic thinking required but will be more of an individual contributor / execution role (20% strategy, 80% execution)

• 3-days in the office
• London HQ
• Strong career development prospects
• Fantastic supportive team